Coca-Cola has now joined the dairy market, Danone and Nestlé’s consumers are demanding complete traceability and farmers are entering the infant formula and home milk delivery markets. These dairy industry ventures and many more will be explored during Dairy: Today’s Greatest Business Opportunity at Alltech REBELation, May 17-20 in Lexington, Kentucky, USA and Chuck will be there to cover it all.

“The glass is definitely half full and even overflowing in some areas for the dairy industry to grow both globally and through local niche markets,” said Dan Weiland, Alltech Wisconsin regional sales manager and chairperson of the dairy symposium, part of Alltech REBELation. “In addition to new branding and marketing opportunities, we will discuss daily farm issues such as hiring the right people, passing on the farm to the next generation and being a good neighbor.”

Dairy: Today’s Greatest Business Opportunity will feature key industry leaders such as Jud Heinrichs, Penn State University and Mike Hutjens, University of Illinois.

Registration for Alltech REBELation is open now for a discounted rate until March 7 at 11:59 p.m. EST.