AEB Supports the White House Easter Egg Roll

Jamie Johansen

Sauder and Ivy, 4.6.15The American Egg Board (AEB) continued its tradition of supporting the 137th White House Easter Egg Roll. The 38th Commemorative Egg was presented to First Lady Michelle Obama, on behalf of America’s egg farmers, by AEB Chairman Paul Sauder, R.W. Sauder Inc., Lititz, Pa., and AEB President & CEO Joanne C. Ivy. President Obama again attended the presentation.

Artist Judith Linstruth of Garfield, Ark., designed this year’s Commemorative Egg as a diorama of the day’s events. The egg’s three openings reveal a mural of the White House on the shell’s inside and Easter Egg Roll activities from the South Lawn in the foreground.

“The opportunity to present the 38th Commemorative Egg, on behalf of America’s egg farmers, is extremely gratifying to me professionally and personally,” says AEB Chairman Sauder. “Our expanded exhibit area on the South Lawn put the Incredible Edible Egg in the national spotlight and created an incredible opportunity to educate both the children and adult attendees throughout the day.“

AEB donated more than 14,000 REAL hard-boiled and dyed eggs for Monday’s event that drew more than 35,000 people. The volunteers also wore AEB-provided hats and aprons with the official White House Easter Egg Roll logo.

On the South Lawn, AEB’s whimsical An Egg’s Journey from Farm to Table exhibit engaged the day’s attendees and highlighted how eggs move from egg farms to tables. Attendees asked questions throughout the exhibit all day, and typical feedback included comments such as, “I didn’t know that” and “Thank you for all farmers do.”

Attendees took pictures with the Hollywood Hens, realistic imitation hens, and in photo cut outs that showcased: a farmer and hen in the barn; eggs being washed and a delivery truck with a supermarket. A new hands-on kitchen proved incredibly popular, providing children the opportunity to play pretend and move eggs from the refrigerator to the stove. Key messages were strategically placed throughout the expanded exhibit space.

AEB’s flying disc giveway tied into the day’s activities — themed “#GimmeFive” to celebrate the fifth anniversary of the First Lady’s Let’s Move! And, of course, Easter egg rolling, dyeing, decorating and hunting were all part of the day’s events.

Ag Group, Eggs