Patagonia Provisions has launched a groundbreaking partnership with Dan and Jill O’Brien of Wild Idea Buffalo to conserve and restore the grasslands of South Dakota, while producing a delicious, sustainably sourced Buffalo Jerky. This is the latest addition to the company’s food line designed to create positive change in the food industry.
Patagonia Provisions’ 100% grass-fed buffalo meat is a delicious and healthy byproduct of Wild Idea’s efforts to restore the rapidly vanishing Great Plains grasslands, where years of mismanaged land and overgrazing decimated a once thriving prairie that stretched from Mississippi to the Rockies.
Grazing naturally and roaming freely, the buffalo help nurture the prairie back to health by recycling nutrients and tilling the soil as they roam. The bison are slaughtered humanely in the prairie where they roam and graze – avoiding the need for crowded, stressful slaughterhouses.
“Patagonia got into the food business because it’s a direct and fundamental way to protect and restore the planet,” said Patagonia CEO Rose Marcario. “We want to support farming and ranching that puts food on the table without poisoning the earth. Wild Idea is part of a movement to regenerate grasslands and help sequester carbon. I believe that business can be an agent for change and deliver great food to our customers.”