Beef producers have been pondering a lot of questions lately.  What will happen to the demand for beef as expansion continues?  How does rebuilding affect prices?  Where is the future of beef headed?

From farm to fork, the industry is concerned but hopeful that the current marketplace trends will continue.

That’s apparently why two renowned Kansas State University (KSU) ag economists just posted a Beef Demand Prioritization fact sheet to help cattle producers and all other segments of the beef industry understand what’s likely on the horizon.

KSU Associate Professor of Livestock & Meat Marketing/Price Analysis Glynn Tonsor and Professor of Livestock Marketing Ted Schroeder posted the analysis on AgManager on Aug. 28, laying out possible scenarios and, maybe more important, opportunities and priorities for maintaining a strong beef marketplace in the years ahead.

When the folks at Beef Checkoff ran across the information they saw the value to ranchers– and the rest of the beef industry as well.  They contacted the authors and have gotten permission to share this information.