Following the 2015 World Dairy Expo in Madison, Wisconsin, Arm & Hammer Animal nutrition will be donating $1,425 to charity on behalf of the 285 individuals who participated in their charity promotion at this year’s expo.

Attendees who visited the Arm & Hammer booth were able to receive in-depth information about the company’s high-quality, research-proven, consistent feed ingredients, as well as the opportunity to help give back to farmers in need.

Individuals were able to take home t-shirts with a design that featured Essential Fatty Acids(EFAs). EFAs are the key components of Essentiom, the renamed Omega-3 and Omega-6 EFA product known as Megalac-R since its original launch in 2001.

“These stylish souvenirs were a great opportunity to generate buzz about Essentiom and Arm & Hammer at this major dairy industry event while supporting a worthwhile cause,” says Roger Beers, Arm & Hammer Animal Nutrition global business manager.

For every t-shirt highlighting Essential Fatty Acids worn at World Dairy Expo, Arm & Hammer donated $5 to Farming to Fight Hunger, a non-profit organization dedicated to addressing the knowledge gap between agriculture and consumers as farmers adopt scientific advances to decrease food insecurity at home and throughout the world.