Farm Journal Media launches MILK, a new suite of media products for the top-tier market of 500-plus milk cow operations.
The MILK platform launched a website and eNewsletter this month with a print MILK magazine scheduled for April as well as regularly scheduled MILK television and radio segments on Farm Journal broadcast properties. The Farm Journal’s Dairy Elite Producer Business Conference will become the MILK Business Conference.
“The dairy sector is changing quickly and this progressive, innovative market segment is currently unserved,” said Cliff Becker, Vice President of Farm Journal Media’s Livestock Division. “In just two years, we’ve seen almost 13,000 dairy operations leave the market even though the number of cows has stayed about the same. Today, more than 70% of U.S. milk production is in the hands of the 500-plus cow dairies. Not only has production shifted, but industry integration allows for additional opportunities across the dairy continuum.”
The launch of the MILK platform comes on the heels of Farm Journal’s acquisition of Vance Publishing’s assets. As part of an overall strategy, MILK replaces the Farm Journal Dairy Today franchise to join and strengthen Vance’s Dairy Herd Management portfolio. Combined, MILK and Dairy Herd Management provide unparalleled reach and frequency opportunities in the dairy marketplace while reaching those who produce more than 90% of U.S. milk.
“The MILK lineup of products will arm the nation’s largest dairies with actionable, sophisticated information for their complex operations,” explained Jim Dickrell, Dairy Editorial Director. “We understand what it takes to run a successful, sustainable large dairy in a rapidly changing industry—and we will make sure we deliver targeted content at the right time.”