Accurate, Credible Info on Animal Antibiotics

Jamie Johansen

Screen Shot 2016-02-29 at 7.26.55 PMPublic health concerns about antibiotic resistance are on the rise and Phibro Animal Health has launched AnimalAntibiotics.org to provide accurate and credible information while still creating open dialogue about animal agriculture and the use of antibiotics.

The site allows consumers to explore all issues surrounding animal antibiotics. Consumers can view a video series explaining how and why animal antibiotics are used, the difference between residue and resistance, as well as changes underway in the industry to ensure responsible use of antibiotics on the farm. The site’s Resource Library is a one stop source for studies, articles and regulatory information related to animal antibiotics.

Maybe the most important aspect of AnimalAntibiotics.org is Dr. Leah Dorman, Phibro Animal Health’s director of food integrity and consumer engagement. She has dedicated her entire career to animal agriculture and it’s clear she welcomes the increased consumer interest in food production and believes consumers deserve honest answers. Dr. Dorman is the vet, the mom, the farmer who provides those honest answers. I spoke with her to learn more about the site and her commitment to teaching consumers the facts.

“Antibiotics are an important tool to keep animals healthy, to prevent animal suffering and produce healthy, affordable food.” Dr. Dorman said. “The goal of the website is to tell the compelling story about the societal benefits of the use of antibiotics and the safe use of technology in producing food. It also gives the opportunity for people to engage.”

Listen to my complete interview with Dr. Dorman here: Interview with Dr. Leah Dorman, Phibro Animal Health

Agribusiness, Animal Health, Antibiotics, Audio, Veterinary

Comments 9

  1. Kind of hard to start an accurate open dialog when a company whose main business is selling antibiotics feed additives creates a website with a .org address suggesting to a causal visitor that it is an organization not a company.

    1. Steve Roach, Is there anything those of us in agriculture can do to please you non believers? Do you question the American Cancer Society about their website? Do you question all the movie stars that tell you how to eat, breath or vote? Those of us in agriculture are doing our best to change our practices to pacify the consumer. The only thing we refuse to do is jeopardize the health of our livestock, thus the food we supply to you the consumer. We get our information from those that make the product, not just any social website that pops up on the internet. Please be open minded, have confidence in those of us who are trying to feed an increasing world population and have faith that we are doing what you, the consumer, wants of us while still keeping our herds healthy. The site was formed for you and others to ask your questions, not blindly denounce anything you see on it. Give it a try, you might be surprised.

      1. You are missing my point. Phibro is welcome to provide information about the products it sells but should not pretend to be something other than a drug maker when it is sharing that information. Part of honesty is letting people know about potential conflicts when discussing a topic. By using a .org address and not clearly identifying that the site was created by Phibro, the website suggests that it is an independent source of information. I assume they do this because they understand that people will discount this type of information when it comes from a drug company. I do not think this is a good way to foster honest dialog.

        Beyond this, I did not state anything about what I believe or do not believe in my comment.

  2. Kind of hard to start an accurate open dialog when a company whose main business is selling antibiotics feed additives creates a website with a .org address suggesting to a causal visitor that it is an organization not a company.

    1. Steve Roach, Is there anything those of us in agriculture can do to please you non believers? Do you question the American Cancer Society about their website? Do you question all the movie stars that tell you how to eat, breath or vote? Those of us in agriculture are doing our best to change our practices to pacify the consumer. The only thing we refuse to do is jeopardize the health of our livestock, thus the food we supply to you the consumer. We get our information from those that make the product, not just any social website that pops up on the internet. Please be open minded, have confidence in those of us who are trying to feed an increasing world population and have faith that we are doing what you, the consumer, wants of us while still keeping our herds healthy. The site was formed for you and others to ask your questions, not blindly denounce anything you see on it. Give it a try, you might be surprised.

      1. You are missing my point. Phibro is welcome to provide information about the products it sells but should not pretend to be something other than a drug maker when it is sharing that information. Part of honesty is letting people know about potential conflicts when discussing a topic. By using a .org address and not clearly identifying that the site was created by Phibro, the website suggests that it is an independent source of information. I assume they do this because they understand that people will discount this type of information when it comes from a drug company. I do not think this is a good way to foster honest dialog.

        Beyond this, I did not state anything about what I believe or do not believe in my comment.

  3. Kind of hard to start an accurate open dialog when a company whose main business is selling antibiotics feed additives creates a website with a .org address suggesting to a causal visitor that it is an organization not a company.

    1. Steve Roach, Is there anything those of us in agriculture can do to please you non believers? Do you question the American Cancer Society about their website? Do you question all the movie stars that tell you how to eat, breath or vote? Those of us in agriculture are doing our best to change our practices to pacify the consumer. The only thing we refuse to do is jeopardize the health of our livestock, thus the food we supply to you the consumer. We get our information from those that make the product, not just any social website that pops up on the internet. Please be open minded, have confidence in those of us who are trying to feed an increasing world population and have faith that we are doing what you, the consumer, wants of us while still keeping our herds healthy. The site was formed for you and others to ask your questions, not blindly denounce anything you see on it. Give it a try, you might be surprised.

      1. You are missing my point. Phibro is welcome to provide information about the products it sells but should not pretend to be something other than a drug maker when it is sharing that information. Part of honesty is letting people know about potential conflicts when discussing a topic. By using a .org address and not clearly identifying that the site was created by Phibro, the website suggests that it is an independent source of information. I assume they do this because they understand that people will discount this type of information when it comes from a drug company. I do not think this is a good way to foster honest dialog.

        Beyond this, I did not state anything about what I believe or do not believe in my comment.

Comments are closed.