After several months of preparation, we are excited to officially introduce AnimalAgCast, the official podcast of Animal.AgWired.com. The podcast will feature interviews with professionals across the animal agriculture sector, promising another way to keep our listeners up to date with the latest news in animal agriculture. AnimalAgCast wouldn’t be possible without the continued support of our sponsor Alltech.
This week, I spoke with Michelle Cote, VP of Data and Insights at MyWebGrocer (MWG), an online eCommerce, marketing and data platform service for grocery chains and packaged consumer goods companies.
More than ever before, consumers are turning to online grocery shopping over a trip to the store, and the shift is significantly changing the way consumers are buying dairy products. Michelle sat down with us to discuss recent research conducted by MWG, which found that dairy product sales accounted for 15 percent of eCommerce sales, also noting that dairy products were included in 93 percent of all carts.
Learn more about eCommerce and its impact on the dairy industry in this month’s AnimalAgCast:
AnimalAgCast with Michelle Cote