Grassroots Initiatives Promoted at World Dairy Expo

Lizzy Schultz

14502777_1073905632658391_4867771850852919337_n Two Wisconsin-based dairy industry nonprofits, the Dairy Business Association (DBA) and the Dairy Business Milk Marketing Cooperative (DBMMC), were on hand during the 2016 World Dairy Expo to promote several grassroots initiatives the organizations have launched in the past few years.

Lauren Brey, Director of Marketing and Research for DBMMC, sat down for an interview during this year’s expo. She discussed the major objectives of both organizations and highlighted the campaigns sponsored by DBA and DBMMC during this year’s expo.

She also discussed the highlights of the upcoming Dairy Strong conference, which will be held by DBA on January 18-19, 2017. The conference hosted over 600 dairy farmers last year, and the event offers insights, advice and inspiration on a wide variety of current dairy community issues. This year’s keynote speaker will be Dana Perino, former Press Secretary for President George W. Bush.

“We’re extremely excited for this year’s event, and we are once again offering free registrations for dairy farmers. It’s really important for us to get dairy farmers to this conference, so we are offering two free registrations per farm, so make sure to register by November 1st to take advantage of the offer,” said Brey.

Registration information for this year’s event can be found here.

Listen to Lizzy’s full interview with Lauren here:
Interview with Lauren Brey, DBMMC

17-dairy-strong-logo-color_webDBA also took time during this year’s expo to promote the Dairy Strong Sustainability Alliance (DSSA), a collaboration of industry and non-industry partners committed to continuous improvement in the sustainability of the dairy community. We covered the launch of DSSA in August, and Maria World, Director of Business Relations for DBA, sat down during this year’s expo to discuss the initiatives latest updates.

“Since we launched the Alliance in August, we’ve been spending a lot of time to get farms and farm groups connected to the Alliance in some way, agreeing to participate and allocate their data from their farms to the Alliance to support the efforts we’re trying to get off the ground,” she said in an interview during the expo. “Right now we’re really trying to get people on board, to support the Alliance and engage in what we do.”

Learn more in Lizzy’s full interview with Maria here:
Interview with Maria Woldt, DBA

View and download photos from the event here: 2016 World Dairy Expo Photo Album.

Coverage of World Dairy Expo is sponsored by
Coverage of World Dairy Expo is sponsored by New Holland
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