Alltech Marketing Selenium-Enriched Eggs in Mongolia

Lizzy Schultz

alltech Tumen Shuvuut, one of the largest layer companies in Mongolia, announced in a press conference that the company will begin marketing selenium-enriched eggs made with Sel-Plex organic selenium to Mongolian consumers nationwide.

During the press conference, held in conjunction with the Public Health Institute of Mongolia in Ulaanbaatar, the company explained that the selenium egg is being launched to help alleviate a persistent selenium deficiency in the Mongolian diet that was identified in a recent study by the country’s Ministry of Health.

The new product will be available in supermarkets and other retail outlets beginning in December. Alltech will continue to provide technical and other assistance to Tumen Shuvuut as they introduce this first-ever selenium-enriched egg to be marketed in Mongolia.

“Based on trials conducted with our flock using Sel-Plex, the research reports showed that the 0.5-ppm enriched eggs were more likely to offset the selenium deficiency in the Mongolian population,” said Mr. Bold Jigjid, CEO of Tumen Shuvuut LLC. “We were very satisfied with the outcome of the trial with Alltech, and we look forward to producing eggs that will benefit the Mongolian people.”

“Working with Alltech, we wish to deliver a positive message about the benefits of selenium to the general public,” continued Jigjid. “Consumers are demanding better food, and partnering with Alltech allows us to deliver enriched foods. We want consumers to understand how important selenium is for the human body.”

Addressing the press conference in Ulaanbaatar, Dr. Mark Lyons, Alltech global vice president and head of Greater China, noted that Alltech has been working on the enrichment of food products with Sel-Plex for more than 15 years.

“Our organic form of selenium is able to support the immune system of the animal during production while also differentiating the final product in the market and contributing to human health,” said Lyons. “We are delighted to work with Tumen Shuvuut and to have the opportunity to highlight the benefits of selenium-enriched foods in Mongolia.”

Agribusiness, Alltech, Eggs, International, Nutrition