“Despite some challenges over the past ten years, including drought, fluctuating supply and rising input costs, the tenderness of the beef being produced in the United States has remained steady, and often improved,” according to Jeffrey Savell, Ph.D., the lead investigator of the research at Texas A&M. “Beef is delivering a good eating experience to consumers, and this research suggests the industry is keeping its eye on the ball when it comes to protecting the improvements in tenderness it has made.”
Results from the first survey, conducted in 1990, confirmed that significant tenderness issues existed with cuts from the chuck, round and sirloin. Over the next 15 years tremendous improvements in tenderness were realized. Results from the 1999 survey showed a 20 percent increase in tenderness, while a 2005/2006 survey showed an 18 percent improvement over 1999 – and 34 percent improvement over results in 1990, with most steaks evaluated as tender.
Reasons for the improvement included increased aging time, longer and slower chill rates and more branded programs at retail. In 2005/2006, about 47 percent of retail cuts were marketed through branded programs designed to guarantee certain quality traits, including tenderness.
While fewer branded products were surveyed compared to a decade ago, results from the 2015/2016 survey found that, as with the 2010/2011 survey, most steaks were considered tender. Warner-Bratzler shear force values, an objective measure of tenderness, were consistent with values noted five years ago for ribeye, top blade, top loin and sirloin steaks. Similar to previous surveys, the 2015/2016 survey indicated a need for more industry focus on tenderness and increasing the overall consumer “liking” for cuts from the round. Because the survey shows rounds are sometimes not aged sufficiently, and consumer understanding of the different cooking methods necessary for round cuts is limited, enjoyment of cuts from this primal could be improved, the study suggested.