Need beef recipes? The California Beef Council has you covered.
Does this sound familiar? You’re in the grocery store and you see a special on Chuck Roast, but you’re not sure what to do with a Chuck Roast–Slow-cook? Braise? (What’s “braise,” anyway?) Or you need meal options that are fast, satisfying and nutritious. Or you know that if you’re tired of making the kids the same old thing for lunch, they must be positively bored out of their minds.
“We’ve all been there in one form or another,” laughs Annette Kassis, Director of Consumer & Brand Marketing for the California Beef Council. “So we thought we’d do our bit to help.”
And the BEEFabulous mobile app was born.