Beef Checkoff’s Inaugural Advocate of the Year

Jamie Johansen

The National Cattlemen’s Beef Association (NCBA), a contractor to the beef checkoff, has selected blogger and cattlewoman Anne Burkholder as the recipient of the inaugural Advocate of the Year award.

A Florida native, Burkholder moved to Nebraska with her husband in 1997 to run a family feed yard that had been in her husband’s family since the 1970s. Since then, the mother of three started a successful blog entitled “Feed Yard Foodie” and works for Progressive Beef to ensure that its supply chain is producing high-quality, sustainable beef.

While many beef advocates grow up with an agricultural background, Burkholder grew up in Palm Beach County, Florida, a self-proclaimed jock, and attended Dartmouth University where she majored in psychology. This unique perspective allows her to relate to consumers who may not be familiar with beef production.

“Managing a feed yard for 20 years inspired me to learn to identify and fill meaningful gaps. With thousands of cattle relying on me each and every day, recognizing if an important gap existed between the care that I offered and what the animal needed was absolutely critical for good welfare. This same philosophy of working to ‘fill the gap’ extends to all of the areas of my life including beef advocacy,” explains Burkholder. “A gap clearly exists between the truth of how beef is raised and the general consumer knowledge of the beef industry. As someone actively engaged in caring for cattle and raising beef, it is my job to help fill that gap with truthful information.”

Advocate, Ag Group, Beef, Beef Board, Beef Checkoff, NCBA