USB Names Ruhland as New CEO

cindy zimmerman

PollyRuhlandThe United Soybean Board (USB) has named Polly Ruhland as the new chief executive officer (CEO) of the checkoff organization, effective November 1, replacing retiring John Becherer. Ruhland has served as CEO of Cattlemen’s Beef Board since 2011.

“Polly exceeded all of the attributes for what we as a board were looking for in a new CEO to lead us into the future,” says John Motter, USB chair and soybean farmer from Jenera, Ohio. “Polly brings a platform of experience and expertise that parallels the opportunities and challenges facing the soy industry – building demand in domestic and global markets, creating consensus throughout the commodity supply chain, solidifying partnerships with national and state organizations and being an industry catalyst.”

In accepting the position, Ruhland said, “USB’s innovation and agriculture industry leadership attracted me to this opportunity. I am looking forward to working alongside farmer leaders and organizational partners to take USB into a bright future.”

John Becherer has served USB for the last 23 years and will work with USB to support the transition and the incoming CEO until his retirement at the end of the year.

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