Understanding the Farmers of Tomorrow

jamie johansen

OsbornBarr has rounded up ag thought-leaders from across the country to discuss and tackle issues impacting the agricultural community. The first challenge they collectively believe is imperative is understanding farmers of tomorrow.

Chairman of the newly formed O+B Agricultural Advisory Council, Richard Fordyce, former Missouri Director of Agriculture, attended the 2017 National Association of Farm Broadcasting’s Trade Talk to talk about the research they conducted on Generation Z’s (18-22-year-olds) future in agriculture.

How do the children of today’s farmers view their role in agriculture’s future? How do their perceptions of brand and industry compare to those of their parents and grandparents? Can the answers to these questions shape the future of farming?

The results centered around four major factors shaping the future of our industry: Farm Succession Expectations Differ, View of Government Involvement, Agricultural Technologies Tops List, Preference of Peers Over Brand Names.

Richard reminded us that all those surveyed are currently somehow involved in agriculture. A glimpse of the results: 54% plan to take over their family farm, 77% are still active on their family farm and 71% of farmers believe their kids want to take over the family farm.

The council will continue to digest these results and conduct further research on areas of particular interest and make all findings available to the public. Visit RuralSpirit.com to learn more.

Listen to my complete conversation with Richard to learn more :Interview with Richard Fordyce, O+B Ag Advisory Council Chair

2017 NAFB Convention Photos

Coverage of the NAFB Convention is sponsored by
Coverage of the NAFB Convention is sponsored by FMC
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