The American Veal Association (AVA) represents milk-fed veal producers and those members are small family farms. We were able to learn more about the organization and its vision of being a source of information and collaboration to customers about the high-quality, safe and nutritious veal their members provide and its mission of leading advocacy efforts that engage the industry in delivering on their commitment to innovation, collaboration and quality.
“We are out there working on policy issues and promotion of the image of the industry, especially the changes we have made in the last 10 years,” AVA President, Dale Bakke said while at the National Association of Farm Broadcasting’s Trade Talk.
One of those changes is the move to group pens. Bakke said the end of 2017 was the deadline for all AVA members to make the switch. They now want to spread the word and inform consumers of the benefits.
Another involves the amount of veal being imported from the European Union. Bakke said they do not consider it fair trade and want to make sure policy leaders understand the detriment it will have on American veal.
Listen to my complete interview with Dale as we continue trade talks and more about AVA’s role here: Interview with Dale Bakke, American Veal Association
View and download photos here: 2017 NAFB Convention Photos