After 34 years with the National Cattlemen’s Beef Association (NCBA), the past four as CEO, Kendal Frazier has announced his plans for retirement.
“I’m a lucky man to have worked in the cattle industry; what a wonderful journey this has been,” said Frazier in making the announcement. “It has been an honor to serve the men and women who make their living in the cattle business. I am confident that I’m leaving NCBA in a good place.”
NCBA will begin the search process to select a new CEO immediately, and Frazier will remain in place to assist with the transition process, until Dec. 31.
Frazier’s career began as a farm broadcaster in Kansas, where he also served as director of communications for Kansas Livestock Association, before moving to Denver, Colo., to join the staff of the National Cattlemen’s Association (NCA), predecessor organization to NCBA. During his illustrious career, he served the beef industry through some of its most challenging times and events. When NCA merged with the National Live Stock and Meat Board in 1996, Frazier was a member of the team who worked with staff and beef industry volunteer leaders to address a steep decline in demand, helping to address the consumer concerns which had led to losses in market share and falling prices. This work ultimately helped to reverse those declines and set the industry on a new, consumer-focused path
As CEO, Frazier has kept a sharp focus on the issues that matter most to the members and the industry he represents. He talks about many of those issues and the organization’s long range plan in this interview from the 2019 Cattle Industry Convention.
Interview with Kendal Frazier, CEO, NCBA CattleCon2019 Interview with Kendal Frazier, NCBA CEO