The National Cattlemen’s Beef Association (NCBA) has launched a media campaign urging Congress to pass the U.S.-Mexico-Canada Agreement (USMCA). The campaign features personal stories from cattle and beef producers across the country who want Congress to ratify the USMCA as quickly as possible.
“The USMCA keeps the highly successful framework for U.S. beef trade in place and preserves access to two of our largest export markets,” said NCBA President Jennifer Houston. “Cattle producers need certainty with Canada and Mexico so that we can continue to build on 25 years of duty-free, unrestricted trade in North America.”
The campaign will centers around a new USMCA website where visitors can click on a dynamic map to pull up state data, producer profiles, and news articles related to USMCA. The map will be updated weekly with new content and profiles.