Tyson Foods VP of Sustainable Food Production Dr. Christine Daugherty took the stage last week during the Bayer AgVocacy Forum in New Orleans to discuss global food business trends. One of those trends is both women and men feeling guilty about the food they put on the table. In fact, eight out of 10 women feel especially guilty on the … Read More
Common Ground Takes Families Out To Ranch
CommonGround has launched a new video on animal welfare, highlighting how ranchers care for their animals. The short piece features Colorado CommonGround volunteer and rancher Kelsey Pope and her mother, Cindy Frasier, and helps consumers that are actively looking for the story behind their food. The video shows Pope and her family out together working on their ranch. Together, Frasier … Read More
Let's Unite Our Voices
From the time Roger Rickard was 13 years old he was driven by causes and has been politically minded ever since. His experiences along the way lead him to start Voices in Advocacy and write a book, “7 Actions of Highly Effective Advocates.” He brought his expertise to the stage addressing attendees of the 2016 National Young Farmers & Ranchers … Read More
Barnstorm – Build Your Brand, Strengthen Your Reputation
What does reputation have to do with farming and ranching? Actually, a lot! The folks at Osborn Barr truly believe it and have launched Barnstorm, a site solely dedicated to helping farmers and ranchers share their story, build their brand and establish a trusted reputation. Karen Pfautsch, Director of Barnstorm, sat down with cattle producers during the recent Missouri Cattlemen’s … Read More
USFRA Establishes Foundation to Continue Food Dialogue
The U.S. Farmers and Ranchers Alliance (USFRA) has launched a new foundation with a mission of furthering agricultural education and understanding of agriculture among America’s consumers including young people and millennials. The U.S. Farming and Ranching Foundation (USFRF) is the result of a collaborative effort led by the agriculture and food industry to expand the dialogue with consumers regarding food … Read More
Young CA Dairy Leaders To Ride on Rose Parade® Float
The California Milk Advisory Board (CMAB) has named the five float riders who will represent the state’s more than 1,400 dairy families on its inaugural “Adventures in Real Food” Rose Parade® Float. The CMAB selected young dairy and farming leaders who have dedicated their time and efforts to advocate for the industry. “As an industry that brings an abundance of … Read More
Over $12,500 Awarded to College Aggies Online Winners
The Animal Agriculture Alliance has announced the results of its 7th annual College Aggies Online (CAO) scholarship competition. The program is a nationwide initiative aimed at helping college students and collegiate agriculture clubs utilize social media and community engagement to share agriculture’s story. In the Individual division, the winners are: First place: Jessica Miller, Oklahoma State University, $2,500 Second place: … Read More
St. Louis Science Center Agriculture Exhibit
The Missouri Beef Industry Council (MBIC) presented a check for $100,000 to the Saint Louis Science Center, for use in developing a new interactive exhibit opening summer 2016 at the Saint Louis Science Center. The exhibit as an educational resource helping tell the story of agriculture and the beef industry. This funding opportunity is another avenue in which the MBIC … Read More
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