Are You Bold Enough For Butter

Chuck Zimmerman

Are you bold enough to go with butter? “Go Bold With Butter” is a social media campaign of the American Butter Institute. Here’s how it’s doing. Note the results correlation between increased content on their blog and “fostering increased butter usage.” How about that blogging thing! ABI’s social media campaign “Go Bold With Butter” was launched on March 19th, just …

Ag Group, Butter, Promotion, Social Media

Where Good Comes From

Chuck Zimmerman

Where Good Comes From is a new website that talks about dairy goodness. It was recently launched in conjunction with the “Future of Food: Food Security in the 21st Century” event in Washington, D.C. The blog site is designed by the Innovation Center for U.S. Dairy as a potential hub for information-sharing and engagement on behalf of the entire dairy …

Ag Group, Social Media

2012 LMA Livestock Auctioneer Raised on Dairy Farm

Chuck Zimmerman

The 2012 Livestock Marketing Association’s (LMA) World Livestock Auctioneer Champion is Bailey Ballou of Elgin, OK. The competition was held last Saturday in Turlock, CA. If you listen in below you’ll hear Bailey talk about how his upbringing on a dairy farm contributed to his desire to become a livestock auctioneer! I just participated in a conference call with Bailey …

Ag Group, Audio

NFL Player Speaks About Fuel Up To Play 60

Chuck Zimmerman

Former NFL wide receiver Eddie Kennison attended the National Association of Farm Broadcasting Trade Talk session to talk about Fuel Up To Play 60, a collaborative program between the NFL and National Dairy Council. I spoke with him to learn more about it. Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy …

Ag Group, Audio, National Dairy Council

Judges Panel For U.S. Dairy Sustainability Awards

Chuck Zimmerman

At World Dairy Expo we got an update on the U.S. Dairy Sustainability Awards program from Dairy Management, Inc. The U.S. Dairy Sustainability Awards program continues to gain support, as the Innovation Center for U.S. Dairy® today announced that the newly launched awards program will be judged by a panel of experts from academic institutions, USDA, EPA, World Wildlife Fund, …

Ag Group, Audio, Dairy Group, sustainability, World Dairy Expo

Canadian Dairy Supply Management System

Chuck Zimmerman

While attending the 2011 IFAJ Congress in Canada I recorded a presentation by Richard Doyle, Executive Director, Dairy Farmers of Canada and President, International Dairy Federation. He’s pictured in the center of the photo. The panel was labeled, “Canadian Agriculture 101.” A big part of Richard’s presentation deals with the supply management system in Canada that is “based on planned …

Ag Group, Audio, International

DFA Working On Dairy Industry Challenges

Chuck Zimmerman

During the recent National Association of Farm Broadcasters convention the Dairy Farmers of America exhibited during their Trade Talk session. This provides farm broadcasters with an opportunity to interview representatives and learn about what’s new with their company or organization. I spoke with Jackie Klippenstein, VP, Industry and Legislative Affairs. Jackie says that priorities for DFA include making sure new …

Ag Group, Audio, DFA, Farm Policy

Cottonseed Video Contest

Chuck Zimmerman

Cotton Incorporated is asking dairy producers to get creative with their video cameras. A free truckload of whole cottonseed is just one of the prizes dairy producers will have a chance to win by participating in Cotton Incorporated’s new video contest, dubbed “Innovative on-farm storage solutions for cottonseed.” Launching November 1, the contest invites dairy producers to grab their cameras …

Ag Group, Feed, Video