Study Reveals Growing Interest in Lamb

cindy zimmerman

A new survey from the American Lamb Board (ALB) reveals increasing consumer interest in lamb. “This study revealed positive trends for lamb in the US,” said Jim Percival, ALB board chairman and sheep producer from Xenia, Ohio. “Among the General Population, 24% reported eating lamb in the last year, up from 20% in 2011 and 21% in 2006.” The lamb …

AgWired Animal, American Lamb Board, Audio, Consumers, Lamb, Meat

American Lamb Board Sets Goal of 2 Percent Annual Growth

cindy zimmerman

The American Lamb Board (ALB) has approved a new long range plan for 2018-2022 that sets a bold new demand growth goal. The strategic objective of the plan is to increase demand for American Lamb by 2 percent annually over the next five years, for a total demand growth of 10 percent. Per capita consumption of lamb in the U.S. …

AgWired Animal, American Lamb Board, Lamb, Livestock, Meat

Find Your Adventurous Lamb Side

jamie johansen

Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …

Ag Group, AgWired Animal, American Lamb Board, Animal Agriculture, Audio, Food, Lamb, Livestock, NAFB, Sheep

USDA Taking Nominations for American Lamb Board

Jamie Johansen

The USDA’s Agricultural Marketing Service is seeking nominations for positions on the 2018 American Lamb Board. There are five vacancies for the 2018 Board. The vacancies include one position for a producer with less than 100 lambs, one position for a producer with more than 500 lambs, one feeder position with less than 5,000 lambs, one first handler position, and …

Ag Group, American Lamb Board, Lamb, Sheep, usda

American Lamb Elects New Board

Jamie Johansen

Agriculture secretary Tom Vilsack has announced the reappointment of four board members to serve on the 2017 American Lamb Board. Each appointee will serve a second three-year term. James “Jim” Percival of Xenia, Ohio and Diane Josephy Peavey of Hailey, Idaho will be representing producers. Dale Thorne of Hanover, Michigan will be representing feeders and Greg Ahart of Sacramento, California …

Ag Group, American Lamb Board, Lamb, Meat, Sheep