Find Your Adventurous Lamb Side

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Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …

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USDA Taking Nominations for American Lamb Board

Jamie Johansen

The USDA’s Agricultural Marketing Service is seeking nominations for positions on the 2018 American Lamb Board. There are five vacancies for the 2018 Board. The vacancies include one position for a producer with less than 100 lambs, one position for a producer with more than 500 lambs, one feeder position with less than 5,000 lambs, one first handler position, and …

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American Lamb Elects New Board

Jamie Johansen

Agriculture secretary Tom Vilsack has announced the reappointment of four board members to serve on the 2017 American Lamb Board. Each appointee will serve a second three-year term. James “Jim” Percival of Xenia, Ohio and Diane Josephy Peavey of Hailey, Idaho will be representing producers. Dale Thorne of Hanover, Michigan will be representing feeders and Greg Ahart of Sacramento, California …

Ag Group, American Lamb Board, Lamb, Meat, Sheep