The 2017 National Association of Farm Broadcasting’s Trade Talk gives voice to agriculture. There we were able to speak with the American Veal Association (AVA) for the first time. Misconceptions flood this industry and I for one, learned many things while speaking with Dr. Marissa Hake, AVA veterinarian who covers herd health in Indiana, Michigan and Ohio. “One of the …
Blaze A Trail to #CattleCon18
How many have already registered to #BlazeATrail in Phoenix, AZ for the 2018 Cattle Industry Convention & NCBA Trade Show? The AgWired team will be heading West to bring you all the #BeefMeet news and views. We spoke with NCBA’s Marvin Kokes last week at NAFB’s Trade Talk to get the scoop on the latest details on #CattleCon18. Man, that’s …
Find Your Adventurous Lamb Side
Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …
U.S. Animal Community Comments on WHO Antibiotic Guidelines
The World Health Organization (WHO) has officially recommended the food community stop using antibiotics routinely to promote growth and prevent disease in healthy animals to help preserve the effectiveness of antibiotics that are important for human medicine. Dr. Chavonda Jacobs-Young, USDA Acting Chief Scientist, said “The WHO guidelines are not in alignment with U.S. policy and are not supported by …
“Feed Your Adventurous Side” with American Lamb
The American Lamb Board (ALB) announces the launch of “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. Research conducted for the American Lamb Board shows an opportunity to position lamb as offering unique and adventurous flavor to capture consumers’ attention. The campaign reaches out to people most likely to desire new food favorites with …
Weather Variability Affecting Silage Crop
Dairy producers at the 2017 World Dairy Expo had two primary questions for Alltech Farm Specialist Pat Crowley regarding silage. Those questions centered around variability of the crop this year because of unique weather patterns in the Midwest, and what to expect from the silage because of those factors. Crowley says farmers are typically producing silage each fall they will …
Hubbard Fitting Well Into Alltech Family
Hubbard Feeds is a heritage brand with a strong history. Today Hubbard is a part of the Alltech family, and that transition has gone very well, says Ken Peterson, general manager for the central part of the United States covering an area from Minnesota to Missouri. “Our focus in the past has always been on animals that produce meat, milk …
National Hay Association: Forages Important to Dairy Industry
National Hay Association President Amy Freeburg has been a commercial hay grower supplying the dairy industry for 45 years. Alfalfa hay is a key feed used in the dairy industry, but Freeburg says wheat straw is also used in dairy rations because it floats in the rumen of the cow. Members of the association also grow grasses for dairy goats, …
WMMB Focusing On Exports, Consumer Trust In Coming Year
This year’s World Dairy Expo was the first for Chad Vincent in his role as CEO of the Wisconsin Milk Marketing Board (WMMB). Vincent says the organization continues to invest checkoff dollars to drive trust, sales distribution and awareness of Wisconsin cheese and other dairy products. He says exports and emerging markets are a priority, with a focus on Asia …
Building Trust Key For U.S. Dairy Industry
Industry representatives at the 2017 World Dairy Expo are focused on building trust with both domestic consumers and those in potential export markets. Twenty years of farmer funded nutrition research showing that milk fat does not have a negative health impact has resulted in domestic cheese sales hitting an all-time high when it comes to per capita consumption. Consumption of …
