What's the Definition of "Raised Naturally"

Chuck Zimmerman

The Beef Checkoff Dairy Producer Forum is underway here at the Cattle Industry Convention. This is an annual opportunity for beef and dairy producers to get together and learn about how the Beef Checkoff is providing value to the dairy industry. Attendees heard comments from both Mike John, NCBA President, and Jay O’Brien, CBB Chairman. The featured speaker this year …

Audio, Beef Checkoff

New Beef Board Members

News Editor

Deputy Secretary of Agriculture Chuck Conner today announced 35 appointments and one interim appointment to the Cattlemen’s Beef Promotion and Research Board. All appointees will serve 3-year terms beginning Feb.3, 2007. The interim appointee will serve a 2-year term. Appointed members representing cattle producers by state and unit are: Judy E. Prosser, Ariz.; I. Jack Cowley and Richard L. Nock, …

Beef Checkoff

A Report From Beef Board COO Monte Reese

Chuck Zimmerman

Monte ReeseThe last item on the agenda here at the Cattle Industry Summer Conference in Reno is the board meeting which is going on now. It’s a combined meeting of the Beef Board and NCBA. I thought you might be interested to hear a great report given this morning by Beef Board Chief Operating Officer Monte Reese was on the program at this morning’s board meeting to give a report on the activities of the Checkoff.

Audio, Beef Checkoff

President of the NCBA

Chuck Zimmerman

Mike JohnI don’t know how many dairy producers are members of the National Cattlemen’s Beef Association but I thought you might be interested to hear from the President. He’s Mike John, from Missouri (left). Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.

Audio, Beef Checkoff

Meet The Beefmobile Wrangler

Chuck Zimmerman

Tracey OrsburnTracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.

Audio, Beef Checkoff