I don’t know how many dairy producers are members of the National Cattlemen’s Beef Association but I thought you might be interested to hear from the President. He’s Mike John, from Missouri (left). Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.
Tracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.
A very busy presenter here at the Cattle Industry Summer Conference is Dr. Gary Smith, Colorado State University.
I know I didn’t mention this before but I am attending the Cattle Industry Summer Conference in Reno, NV. Today we’ve got a Dairy Producers Education Forum which I’ll be attending to bring you more later on. In the meantime I did run into a Beef Board dairy producer member this morning.
The Chairman of the Cattlemen’s Beef Board is Jay O’Brien from Amarillo, TX, seen here listening in on one of the first committee meetings taking place at the Cattle Industry Summer Conference.