President of the NCBA

Chuck Zimmerman

Mike JohnI don’t know how many dairy producers are members of the National Cattlemen’s Beef Association but I thought you might be interested to hear from the President. He’s Mike John, from Missouri (left). Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.

Audio, Beef Checkoff

Meet The Beefmobile Wrangler

Chuck Zimmerman

Tracey OrsburnTracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.

Audio, Beef Checkoff