2017 On The Farm STEM Events Announced

Lizzy Schultz

The beef checkoff has announced three On the Farm STEM professional development events for 2017. The events are designed for those who train or coach STEM teachers. “If you work as a STEM coordinator, coach at a school district or university or work in a leadership role, this may be a great fit for you,” said Julie Tesch, executive director …

AFBF, Ag Group, Beef, Beef Checkoff, Company Announcement, Education

Input Sought for 2016 National Beef Quality Audit

Jamie Johansen

Beef producers from every segment of the industry are being encouraged to participate in a survey that will help establish a benchmark and course for the beef industry for 2017 and beyond. The Producer Survey of the checkoff-funded 2016 National Beef Quality Audit (NBQA) will collect producer information and opinions, which will be added to the audit’s traditional production research …

Ag Group, Beef, Beef Board, Beef Checkoff, BQA

State Beef Councils Push Families in Motion Campaign

Lizzy Schultz

Focusing on a new national Families in Motion campaign from the Beef Checkoff Program, state beef councils are continuing to step up to extend digital advertising and promotion for beef across the country. The campaign, designed to reach millennial parents ages 25-34, was launched in late June, and is targeted to cooking and/or health enthusiasts who are open to inspiration …

Ag Group, Beef, Beef Checkoff, Communications, consumer

NCBA Takes Stand Against HSUS

Jamie Johansen

The National Cattlemen’s Beef Association (NCBA) was recently notified that Humane Society of the United States (HSUS) attorneys have filed a lawsuit against USDA’s Office of Inspector General (OIG) on behalf of the Organization for Competitive Markets (OCM). This lawsuit seeks to divide the beef industry against itself by opening old wounds and weakening the beef checkoff as HSUS drives …

Ag Group, Animal Activists, Animal Welfare, Beef, Beef Checkoff, Cattle, NCBA

BQA Free Certification Period Announced

Jamie Johansen

Time for beef and dairy producers to become Beef Quality Assurance (BQA)-certified free online through Nov. 13 thanks to Boehringer Ingelheim Vetmedica, Inc. (BIVI). Anyone who becomes certified during this period is eligible to win a prize package, courtesy of BIVI and the BQA program, funded in part by the beef checkoff. The BQA program is important to the cattle …

Ag Group, Animal Health, Beef, Beef Checkoff, Boehringer Ingelheim, BQA, Cattle, Dairy

Beef Checkoff Updates Educational Resources

Jamie Johansen

The beef checkoff has launched an updated beef resources webpage dedicated to sharing nationally focused beef-education tools with teachers, volunteers, farmers and ranchers. The site features a new video highlighting the checkoff-funded 2016 On the Farm STEM event and its impact on district- and university-level STEM coordinators. “We are excited to debut this online educational resource featuring professional development events …

Ag Group, Beef, Beef Board, Beef Checkoff, consumer, Education

Comments Requested on U.S. Beef Grading Modernization

Lizzy Schultz

The USDA Ag Marketing Service (AMS) is requesting comments from U.S. cattle producers on the potential modernizing of the current standards for grading carcass beef to include considering dentition for age verification. The National Cattlemen’s Beef Association (NCBA) requested this comment period and estimates the change would yield beef producers approximately $59 million in added revenue. Many cattle producers are …

Ag Group, Beef, Beef Checkoff, Food, Meat, NCBA

#BeefMeet Draws 700 Cattlemen

Lizzy Schultz

The Cattle Industry Summer Business Meeting drew over 700 cattlemen and women to Denver this week to discuss the policy priorities for the cattle industry. National Cattlemen’s Beef Association (NCBA) president Tracy Brunner says the event showed how the industry comes together to tackle critical issues like market volatility and expanding international markets, especially related to passage of the Trans-Pacific …

Ag Group, Agribusiness, Beef, Beef Checkoff, Events, NCBA, Policy, Trade

USRSB Completes Annual Meeting

Lizzy Schultz

The U.S. Roundtable for Sustainable Beef (USRSB) concluded its second annual General Assembly meeting this week. This year’s meeting focused on reviewing accomplishments over the past year, aligning to a work plan for the coming year and approval of a strategic plan for the future which will guide the group’s efforts to improve beef sustainability moving forward. “We had about …

Ag Group, Beef, Beef Checkoff, Meat, sustainability

Missouri Beef Targets Health and Fitness Industries

Lizzy Schultz

The Missouri Beef Industry Council (MBIC) has shifted its focused in recent years towards reaching millennial consumers and placing an additional focus on consumers dedicated to an active and healthy lifestyle. There are many misconceptions held within the fitness community that beef does not fit in a healthy and active diet. Beef checkoff funded research has disproven these claims against …

Ag Group, Beef, Beef Checkoff, consumer, Education, Health, Marketing, Nutrition, Promotion