Merck and Beef Checkoff Sponsor Stockmanship & Stewardship Events

cindy zimmerman

Five 2019 sessions of the Stockmanship & Stewardship program were announced at the Cattle Industry Convention and NCBA Trade Show last week. The events are made possible through sponsorship from Merck Animal Health and will be coordinated by the producer education team at the National Cattlemen’s Beef Association and local host organizations. Additional funding and support for the program is …

AgWired Animal, Animal Agriculture, Animal Health, Audio, Beef, Beef Checkoff, Cattle Industry Conference, CBB, Merck, NCBA, NCBA Convention

New Beef Leadership Elected in New Orleans

cindy zimmerman

Jennifer Houston of Tennessee was named president of the National Cattlemen’s Beef Association at the organization’s annual meeting in New Orleans last week, as Marty Smith of Florida became NCBA president-elect. Jerry Bohn (Kansas) was elected NCBA vice president. Don Schiefelbein (Minnesota) was elected chair of the NCBA Policy Division and Todd Wilkinson (South Dakota) was elected vice chair. Laurie …

AgWired Animal, Audio, Beef, Beef Board, Beef Checkoff, Cattle Industry Conference, CBB, NCBA, NCBA Convention

Beef Board’s 2017 Annual Report Released

Jamie Johansen

The 2017 Cattlemen’s Beef Promotion and Research Board (CBB) Annual Report provides results of Beef Checkoff programs to the beef producers and importers who invest in this national self-help program. Included in the report is a letter from CBB Chairman Brett Morris and an overview of revenues and expenditures for fiscal 2017. In addition, you’ll find summaries of results from …

Ag Group, Beef, Beef Board, Beef Checkoff, Cattle, CBB

Beef Board CEO Search

Jamie Johansen

The Cattlemen’s Beef Promotion & Research Board (CBB) has announced a national search to fill the position of Chief Executive Officer after accepting the resignation of current CEO Polly Ruhland in late August. CBB’s primary function is to oversee and administrate the national beef checkoff through the management of programs that are proposed and carried out by various contractors. As …

Beef, Beef Board, Beef Checkoff, Cattle, CBB, Company Announcement

USB Names Ruhland as New CEO

cindy zimmerman

The United Soybean Board (USB) has named Polly Ruhland as the new chief executive officer (CEO) of the checkoff organization, effective November 1, replacing retiring John Becherer. Ruhland has served as CEO of Cattlemen’s Beef Board since 2011. “Polly exceeded all of the attributes for what we as a board were looking for in a new CEO to lead us …

AgWired Animal, AgWired Precision, CBB, Soybean, USB

Meet @USFRA Supporter Janna Stubbs

Cindy Zimmerman

Janna Stubbs from Alpine, Texas is a cow-calf operator who serves on the Cattlemens’ Beef Board executive committee and is all about telling agriculture’s story to the general public. “I married into this 14 years ago and I really enjoy being a part of agriculture and the cattle industry,” Janna said during an interview for our I AM USFRA series …

Audio, Cattle, CBB, USFRA

Cattle Producers Learn More about USFRA

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) had a booth at the 2015 Cattle Industry Convention’s big trade show in San Antonio last week where CEO Randy Krotz was able to meet with producers and tell them about what the alliance has been doing to help increase communications with consumers. “The Beef Checkoff is a major funder of USFRA,” said …

Audio, Beef, Beef Checkoff, Cattle, CBB, USFRA

JoAnn Smith Honored with Leadership Award

Cindy Zimmerman

The first female president of the National Cattlemen’s Beef Association, who was instrumental in getting the beef checkoff passed, was awarded the Swan Family Leadership Award today at the 2015 Cattle Industry Convention in San Antonio. The award, which recognizes worthy individuals who have made a difference during a lifetime of dedication and leadership to the beef industry, was presented …

Beef, Beef Checkoff, Cattle, CBB, NCBA

Survey Shows High Beef Checkoff Support

Cindy Zimmerman

A new survey just released by the Cattlemen’s Beef Board shows that support for the beef checkoff remains high. According to the survey of 1,209 beef and dairy producers conducted by the independent firm Aspen Media & Market Research, three out of four producers support the beef checkoff, while the number who disapprove of the program, at just 11 percent, …

Beef, Beef Checkoff, Cattle, CBB