Beef Board CEO Search

Jamie Johansen

The Cattlemen’s Beef Promotion & Research Board (CBB) has announced a national search to fill the position of Chief Executive Officer after accepting the resignation of current CEO Polly Ruhland in late August. CBB’s primary function is to oversee and administrate the national beef checkoff through the management of programs that are proposed and carried out by various contractors. As …

Beef, Beef Board, Beef Checkoff, Cattle, CBB, Company Announcement

USB Names Ruhland as New CEO

cindy zimmerman

The United Soybean Board (USB) has named Polly Ruhland as the new chief executive officer (CEO) of the checkoff organization, effective November 1, replacing retiring John Becherer. Ruhland has served as CEO of Cattlemen’s Beef Board since 2011. “Polly exceeded all of the attributes for what we as a board were looking for in a new CEO to lead us …

AgWired Animal, AgWired Precision, CBB, Soybean, USB

Meet @USFRA Supporter Janna Stubbs

Cindy Zimmerman

Janna Stubbs from Alpine, Texas is a cow-calf operator who serves on the Cattlemens’ Beef Board executive committee and is all about telling agriculture’s story to the general public. “I married into this 14 years ago and I really enjoy being a part of agriculture and the cattle industry,” Janna said during an interview for our I AM USFRA series …

Audio, Cattle, CBB, USFRA

Cattle Producers Learn More about USFRA

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) had a booth at the 2015 Cattle Industry Convention’s big trade show in San Antonio last week where CEO Randy Krotz was able to meet with producers and tell them about what the alliance has been doing to help increase communications with consumers. “The Beef Checkoff is a major funder of USFRA,” said …

Audio, Beef, Beef Checkoff, Cattle, CBB, USFRA

JoAnn Smith Honored with Leadership Award

Cindy Zimmerman

The first female president of the National Cattlemen’s Beef Association, who was instrumental in getting the beef checkoff passed, was awarded the Swan Family Leadership Award today at the 2015 Cattle Industry Convention in San Antonio. The award, which recognizes worthy individuals who have made a difference during a lifetime of dedication and leadership to the beef industry, was presented …

Beef, Beef Checkoff, Cattle, CBB, NCBA

Survey Shows High Beef Checkoff Support

Cindy Zimmerman

A new survey just released by the Cattlemen’s Beef Board shows that support for the beef checkoff remains high. According to the survey of 1,209 beef and dairy producers conducted by the independent firm Aspen Media & Market Research, three out of four producers support the beef checkoff, while the number who disapprove of the program, at just 11 percent, …

Beef, Beef Checkoff, Cattle, CBB

Federation of State Beef Councils Awards Grants

Jamie Johansen

The Federation of State Beef Councils has awarded seven grants totaling $77,850 to six state beef councils for programs aimed at enhancing beef demand in their states. The awards, part of the Federation Initiative Fund program, were announced at the 2014 Cattle Industry Summer Conference in Denver Aug. 2. The Federation Initiative Fund is managed by the Federation Executive Committee, …

Ag Group, Beef, Beef Checkoff, Cattle, CBB, NCBA

Policy Talks Underway at Cattle Industry Summer Conference

Jamie Johansen

The 2014 Cattle Industry Summer Conference is well underway here in Denver, CO. Cattlemen and women have gathered to discuss pressing issues affecting producers nationwide. I sat down with Philip Ellis, 2014 NCBA President Elect and he shed some light into what the cattlemen’s organization is doing to advocate and educate. “We always have many issues at our summer conference. …

ADM, Ag Group, Beef, Beef Checkoff, Cattle, CBB, NCBA, Policy

Beef Checkoff Doing More With Less

Cindy Zimmerman

Doing more with less was a consistent theme at the Cattlemen’s Beef Board summer meeting this week in Denver. “We’re down in funds and the funds are probably going to be lower next year,” said CBB chairman Weldon Wynn of Arkansas. “But we’re doing more with less than we’ve ever done before within this industry and we’re still gaining ground.” …

Audio, Beef Checkoff, CBB