Research Will Help Farmers Discuss Sustainability

Lizzy Schultz

The U.S. Farmers and Ranchers Alliance (USFRA) recently completed an extensive research project that dug into consumer perceptions about sustainability, and the findings may help producers continue to break through communication barriers and effectively get their story out to the increasingly disconnected consuming public. Paul Spooner, Manager of Affiliate and Ag Communications for USFRA, sat down with AgWired’s Jamie Johansen …

Ag Group, Audio, Communication, Communications, consumer, Education, sustainability, USFRA, World Pork Expo

DeLaval Releases Video On Innovation

Lizzy Schultz

As a part of National Dairy month, DeLaval has released a video, titled “Your Future is Our Why,” that highlights the company’s long term commitments to sustainability and innovation in the dairy industry, and showcases how those two concepts are incredibly interconnected. “We’re the innovation engine of this industry and we’re not going anywhere,” the video states. “We’re gonna be …

Ag Group, Communication, Communications, Company Announcement, Dairy Group, Dairy Month, Video

New Video Tells the Story of Dairy Farmers

News Editor

A new video, “U.S. Dairy Farmers Care,” has been making the rounds on social media today. Have you viewed it yet? If you like it, be sure to share it on your channels! The video tells the story of dairy farmers and their commitment to their animals, the environment, local communities and consumers. Merck Animal Health, a company committed to …

Communication, Media

Wirkus 64th Alice in Dairyland

News Editor

Congratulations to Katie Wirkus of Athens, Wis. for being selected as the state’s 64th Alice in Dairyland! Wirkus was selected from five finalists for the full-time public relations position at DATCP. “As one of the most recognizable spokespersons of Wisconsin agriculture, Alice in Dairyland has an important role in connecting the rural and urban communities,” said Wirkus. “As the 64th …

Communication

Calif. Family Farms Debuts

News Editor

California Milk Advisory Board (CMAB) has introduced their new “Family Farms” advertising campaign. Get to know nine real California dairy farmers who shared their stories in 30-second commercials. Each commercial features an actual dairy family telling their story, in their own words. “We want to help consumers put the face on the farmer responsible for the dairy foods they enjoy. …

Communication, Media

These Cows are All aTwitter!

News Editor

Wondering what your cows are thinking? Well, a group of Candain Holsteins is telling the world through Twitter, exactly what they are mooing about. Called “The Teat Tweet“, the project comes from the University of Waterloo’s critical media lab. You can visit this website to follow all 12 Holsteins on Twitter. “As far as we know they’re the only cows …

Communication

Podcast from Cattle Industry Conference

Cindy Zimmerman

Dairy farmers are also beef producers and their representation on the Cattlemen’s Beef Board which administers the $1 per head beef checkoff was at the very top level this past year in chairperson Lucinda Williams, a dairy producer from Massachusetts. Despite keeping up a hectic schedule of meetings this past year, Lucinda still managed to find time to make checkoff-themed …

Audio, Beef Checkoff, Communication, Milking Parlor, Novus International

Who's Ready for a Food Fight?

News Editor

Next week is the start of a national food fight – are you ready to join in? Beginning Nov. 16, dairy farmers and beef producers can join the Beef Checkoff’s five-day FOOD FIGHT by speaking up! Now more than ever, it’s vital that farmers help Americans realize what they have to be thankful for as they prepare for the Thanksgiving …

Beef Checkoff, Communication, Industry News

Dairy Producer Masters Social Media to Tell Story

Amanda Nolz

Here is a positive story about a dairy producer in California who is standing up and speaking out to tell the real story of production agriculture. Her name is Barbara Jackson, and her story was recently printed in the Modesto Beef in an article titled, “Ag Tries Twitter,” a feature by Robert Rodriguez that describes how farms are feeding info …

Agribusiness, Communication, Production