Animal Ag Alliance Re-Releases Blog

Lizzy Schultz

The Animal Agriculture Alliance recently announced the re-release of their “Real Farmers, Real Food” blog, featuring a new name and refreshed design. The blog has been re-named “Animal Ag Engage,” and features content about hot topics in animal agriculture. “The new name and look more accurately capture the content we share and our mission of bridging the communication gap between …

Ag Group, Animal Ag Alliance, Communications

Alltech Continues Supporting Ag Journalism

Lizzy Schultz

The IFAJ-Alltech Young Leaders in Agricultural Journalism Award has been able to reach young journalists across the globe, and this international impact will be extended in 2016, thanks to changes in the federation’s constitution and renewed support from key sponsor Alltech. The International Federation of Agricultural Journalists (IFAJ) accepted eight new guilds for membership at its annual congress in New …

Ag Group, Alltech, award, Communications, International, Youth

Former Buzzfeed VP Talks Ag Marketing

Lizzy Schultz

The 2016 Dairy Strong conference featured a variety of exceptional keynote presentations, with many presenters coming from outside of the agriculture sector, but few would argue that any of them made as strong of an impact as Jonathan Perelman’s. Perelman is the Head the Digital Ventures at ICM Partners, the former Vice President of Motion Pictures at Buzzfeed, the former …

Ag Group, Audio, Communications, Dairy Business, Dairy Strong, Internet, Marketing, Social Media

Barnstorm – Build Your Brand, Strengthen Your Reputation

Jamie Johansen

What does reputation have to do with farming and ranching? Actually, a lot! The folks at Osborn Barr truly believe it and have launched Barnstorm, a site solely dedicated to helping farmers and ranchers share their story, build their brand and establish a trusted reputation. Karen Pfautsch, Director of Barnstorm, sat down with cattle producers during the recent Missouri Cattlemen’s …

Advocate, AgChat, Agribusiness, Audio, Communications, Marketing

Art Exhibit Showcases Cargill Dairy Dreams

Lizzy Schultz

The Cargill booth at the 2015 World Dairy Expo featured an especially unique 3D art exhibit: studio and street artist Casey Kasparek created a different dairy-themed image in the exhibit space each day, working by hand, and using silage as the medium. The silage art demonstrations were held as part of the company’s new Dairy Dreams campaign, which has created …

Ag Group, Cargill, Communications, Dairy, dairy farming, Marketing, Promotion, Social Media, World Dairy Expo

Alice in Dairyland Engages Youth in Agriculture

Lizzy Schultz

In an effort to educate audiences across Wisconsin about the importance and global impact of agriculture, the Wisconsin Department of Agriculture, Trade, and Consumer Protection(DATCP) has created a secret weapon: they call her Alice, and the role she holds as an agricultural industry professional is making an incredible impact on Wisconsin youth. Alice in Dairyland is a one year, full …

Ag Group, Agribusiness, Audio, Communications, Dairy, Education, World Dairy Expo, Youth

Be a NJAA Communicator, Journalist or Marketer

Jamie Johansen

Now in its second year, the National Junior Angus Association (NJAA) is offering members the opportunity to experience communications, journalism, marketing and photography through Media Crew. Applications, due April 1, are now available online for NJAA members who have completed ninth grade and have an interest in learning about media reporting. “With the positive feedback we received from lasts year’s …

Ag Group, Angus, Beef, Communications, Marketing, Media

Register for Industry Leading Ag Marketing Conference

Jamie Johansen

Ranch House Designs Inc. has provided hands-on workshops in agricultural marketing, livestock marketing and agricultural photography since 2011. Their latest event will take place March 27-29th in Kansas City, MO and I will be there. Join me atThe Gathering Conference, a leading educational workshop in the industry that is great for farmers and ranchers, association staff members and industry professionals. …

Agribusiness, Communications, Livestock, Marketing

Hereford World Hires New Editor

Jamie Johansen

Julie White is the new Hereford World editor. She replaces Angie Stump Denton who will continue to be the American Hereford Association (AHA) Director of Communications and Public Relations. Julie brings a combination of cattle knowledge and journalism experience to the role. Growing up in Missouri, Julie was active in the Shorthorn junior program, serving as the National Shorthorn Lassie …

Ag Group, Beef, Communications, Hereford

Apply Now for Dairy Challenge Social Media Corps

Jamie Johansen

The North American Intercollegiate Dairy Challenge (NAIDC) and Farm Credit are now recruiting for the 2014-2015 Dairy Challenge Social Media Corps. This unique opportunity allows students to gain real-world experience in developing their social media and communications skills. Social Media Corps members will develop a content plan – including capturing photos and creating tweets and Facebook posts – and will …

Ag Group, Communications, Dairy, Social Media, Youth