Ibotta App Campaign Huge Success for Beef Industry

Jamie Johansen

Nationwide sales of fresh beef at retail got a boost earlier this year as the result of a beef industry partnership with the mobile consumer rebates app Ibotta. Overall, the Federation of State Beef Councils of the National Cattlemen’s Beef Association (NCBA) invested $600,000 in reserve funds in the partnership, which ran through early February. Local state beef councils also …

New Tools Answer Consumer Questions about Beef

Jamie Johansen

New tools are now available to help consumers answer questions like, “What’s the difference between grass-fed and organic beef? or “What’s antibiotic-free and raised without antibiotics?” and many others about today’s beef production from research conducted by the National Cattlemen’s Beef Association (NCBA) and funded by the Beef Checkoff. “Today’s consumer demands transparency and more information about how their food, …

AFBF Survey Shows Decrease in Retail Food Prices

Lizzy Schultz

The American Farm Bureau Federation’s Spring Picnic Marketbasket Survey found that retail prices are lower for several foods this year, including eggs, ground chuck, sirloin tip roast, chicken breasts and toasted oat cereal. “As expected due to lower farm-gate prices, we have seen continued declines in retail prices for livestock products including eggs, beef, chicken, pork and cheese,” said John …

Insights into Consumer Trust from CFI

Kelly Marshall

The Center for Food Integrity (CFI) conducts an annual consumer study to better understand how to earn consumer trust. Their latest research approach has identified influential consumer groups and made an effort to understand how they not only dictate food trends, but drive conversations that impact the decisions of others. In a first-of-its-kind method, the 2016 survey used digital ethnography that …

Iowa Food Banks Receive Massive Egg Donation

Lizzy Schultz

The Food Bank of Iowa is receiving a full truckload of eggs this week, thanks to a donation from the Iowa Egg Council and Fareway Stores, Inc. The donation is the result of a holiday season campaign and partnership between Fareway and the Iowa Egg Council. Throughout the campaign, which ran from December 19 through December 24, every purchase of …

Pork Board Discusses Industry Trends

Lizzy Schultz

The National Pork Board hosted a media teleconference this morning to address the current state of U.S. pork production, highlight current market trends, and define the impact these trends are having on America’s 60,000 pork producers. Speaking on the call were Jan Archer, National Pork Board president, Len Steiner, Steiner Consulting Group, Patrick Fleming, Director, Market Intelligence and Innovation for …

Beef. It’s What’s For Families

Lizzy Schultz

Today’s world moves fast, but nutrition shouldn’t take a backseat for busy families. Representatives from the Cattlemen’s Beef Board (CBB) were onsite at NAFB Trade Talk to discuss some of the beef checkoff’s latest promotions and initiatives that focus on family health and nutrition. One campaign, a 30 Day Food Waste Challenge, sends daily emails to participants with tips on …

Alltech’s Approach to Future-Proofing Food

Jamie Johansen

A human nutritionist by trade, Nikki Putnam, is a registered dietitian nutritionist for Alltech. Her focus is to help bridge the gap between producers and consumers. We are seeing a ‘consumer-push’ for natural or traceable production and antibiotic-free functional foods. So, what does the future look like for food companies? Nikki shares insights into what Alltech is doing to help …

Elanco Offers Insight at #ExEx16

Lizzy Schultz

One of the speakers during the general session of the 2016 Export Exchange this week was Todd Armstrong, Senior Director of Global Market Access at Elanco Animal Health, who gave a discussion about balancing customer expectations with the realities of a growing population. Armstrong discussed some of the major challenges facing food producers today, such as the population growth, technology …

State Beef Councils Push Families in Motion Campaign

Lizzy Schultz

Focusing on a new national Families in Motion campaign from the Beef Checkoff Program, state beef councils are continuing to step up to extend digital advertising and promotion for beef across the country. The campaign, designed to reach millennial parents ages 25-34, was launched in late June, and is targeted to cooking and/or health enthusiasts who are open to inspiration …