Acres & Avenues Launches Second Season

Lizzy Schultz

Dairy Management Incorporated (DMI) has announced that the checkoff-funded Acres and Avenues online video series, designed to advance the conversation and help people reconnect with dairy farmers who produce our nation’s milk supply, launched its second season on June 1, 2016. Acres and Avenues chronicles a unique cultural exchange and job shadow experience between dairy farmers and millennials, where both …

Ag Group, Communications, consumer, Dairy, Dairy Checkoff, dairy farming, Dairy Management Inc., Education

NFL and Dairy Industry Partner for Healthier Kids

Lizzy Schultz

Amid pre-Super Bowl 50 celebrations, US Secretary of Agriculture Tom Vilsack, NFL Commissioner Roger Goodell, and Paul Rovey, dairy farmer and leader of the National Dairy Council (NDC), announced that the dairy-farmer funded Fuel Up to Play 60 program, along with support from the National Football League (NFL) and the US Department of Agriculture (USDA), will be providing $35 million …

Ag Group, Dairy, Dairy Checkoff, Dairy Management Inc., fuel up to play 60, Health, Youth

National Dairy Board Scholarships Available

Lizzy Schultz

Applications are being accepted for several college scholarships awarded by America’s dairy farmers and dairy importers through the National Dairy Promotion and Research Board (NDB), which helps fund Dairy Management Inc., the management branch of the national dairy checkoff program. Eleven scholarships will be awarded, each worth $2,500, as well as a $3,500 James H. Loper Jr. Memorial Scholarship awarded …

Ag Group, Dairy, Dairy Board, Dairy Checkoff, Dairy Management Inc., University

Review Period for Dairy Sustainability Guide

Lizzy Schultz

The farmer-funded Innovation Center for U.S. Dairy recently announced the opportunity for interested parties to participate in a 60-day review period for the new Stewardship and Sustainability Guide for U.S. Dairy, set to release this May with the intent to improve consumer confidence in dairy by providing more industry transparency. The guide was first launched in 2013 through an industry-wide …

Ag Group, Dairy, Dairy Checkoff, Dairy Group, Dairy Management Inc., sustainability

Young CA Dairy Leaders To Ride on Rose Parade® Float

Jamie Johansen

The California Milk Advisory Board (CMAB) has named the five float riders who will represent the state’s more than 1,400 dairy families on its inaugural “Adventures in Real Food” Rose Parade® Float. The CMAB selected young dairy and farming leaders who have dedicated their time and efforts to advocate for the industry. “As an industry that brings an abundance of …

Advocate, Ag Group, Dairy, Dairy Checkoff, dairy farming, Food

Dairy Checkoff and Domino's Continue to Deliver

Lizzy Schultz

Dairy checkoff is continuing its work in revitalizing the pizza industry, unlocking benefits for dairy farmers along the way, through its ongoing partnership efforts with food service companies such as Domino’s. The impact of these partnerships on production has been substantial, as checkoff’s local and national efforts with partners in pizza and food service have helped to move four billion …

Ag Group, Cheese, Dairy, Dairy Checkoff, Dairy Management Inc., Food, Marketing

Dairy Products & Consumer Confidence

Jamie Johansen

The Midwest Dairy Association was among the many agricultural organizations who took advantage of NAFB’s Trade Talk to discuss pressing issues impacting their members. I spoke with Jerry Messer, dairy farmer from North Dakota and chairman of the National Dairy Council. Jerry shares more about the checkoff’s work with Fuel Up to Play 60. He said they are in 73,000 …

Ag Group, Audio, Dairy, Dairy Checkoff, Food, NAFB

Dairy Promotion Board Officers Elected

Lizzy Schultz

The following dairy farmers have been announced announced as officers by the Leaders of Dairy Management Inc.™, the National Dairy Promotion and Research Board (NDB) and the United Dairy Industry Association (UDIA). The elections were held during the 2015 annual meeting of NDB, UDIA and the National Milk Producers Federation. DMI officers: Chair – Paul Rovey, Glendale, Ariz. Vice Chair …

Ag Group, Company Announcement, Dairy, Dairy Board, Dairy Checkoff, Dairy Management Inc., National Milk

Acres and Avenues Connects Consumers To Dairy

Lizzy Schultz

Dairy Management Inc.(DMI) has launched “Acres + Avenues,” an initiative to protect and grow public trust in dairy, to advance the conversation and help people reconnect with dairy farmers who producers. Acres and Avenues is a three episode web series, featuring seven and a half minute videos, and works to reveal the shared values and parallels in the lives of …

Ag Group, Agribusiness, Audio, Company Announcement, Dairy, Dairy Checkoff, Dairy Management Inc., Technology, World Dairy Expo

Fuel Up to Play 60, Dannon Join Forces at Retail

Jamie Johansen

Fuel Up to Play 60 is partnering with Dannon Danimals for a national retail promotion designed to bring awareness to healthy eating and physical activity. Parents and kids can search for one of six “Golden Bongos” – the Danimals character – among 19 million packages of Danimals Smoothies and Danimals Squeezables low-fat yogurt. Winners will have a chance to earn …

Ag Group, Dairy, Dairy Checkoff, Food, fuel up to play 60, Youth