‘Fuel Greatness’ Grows School Breakfast Awareness

Jamie Johansen

Fuel Up to Play 60, the nation’s largest in-school health and wellness program, will launch “Fuel Greatness” to grow awareness about the importance of school breakfast to students and school leaders. The effort aims to elevate the conversation around good nutrition and physical activity with a focus on increasing participation and access to breakfast – including dairy – to ensure …

Ag Group, Dairy Checkoff, Education, fuel up to play 60

December Dairy Market Report

Jamie Johansen

The December issue of the NMPF-DMI Dairy Market Report is out. It advises that domestic commercial use of milk is keeping pace with milk production, but that eroding export volumes are causing total consumption to lag behind production growth. That’s keeping downward pressure on milk prices. The dairy futures outlook for the all-milk price for the first half of 2015 …

Ag Group, Dairy, Dairy Checkoff, Markets, Milk

Sales, Innovation & Customer Trust

Jamie Johansen

The team from Midwest Dairy Association was out in full force for National Association of Farm Broadcasting’s Trade Talk. I spoke with Mike Kruger, Midwest Dairy’s CEO, about current market trends, new partnerships formed to promote milk and how they instill consumer confidence into each and every product they produce. “Things have been going very well for dairy farmers in …

Ag Group, Audio, Dairy, Dairy Checkoff, Milk, NAFB

Dairy Checkoff News on Fluid Milk

Jamie Johansen

Dairy farmers, through their National Dairy Checkoff, have announced seven new partnerships to ignite innovation in the fluid milk category. Fluid milk sales have been declining for decades and farmers are eager to turn that trend around, with new milk beverages, new packaging, and much more. These new partnerships are the beginning of that turn around. “You know we didn’t …

Ag Group, Audio, Dairy, Dairy Checkoff, Milk

New Members Elected to Nat'l Dairy Board

John Davis

More leadership positions have been announced at the dairy industry’s recent annual meeting of Dairy Management Inc. (DMI), the National Dairy Promotion and Research Board (NDB) and the United Dairy Industry Association (UDIA) in Grapevine, Texas. The following dairy farmers were named as officers to DMI: Chair – Paul Rovey, Glendale, Ariz. Vice Chair – Marilyn Hershey, Cochranville, Penn. Secretary …

Dairy, Dairy Board, Dairy Business, Dairy Checkoff, dairy farming, Dairy Group

Dairy Checkoff Leaders Want Collaboration

John Davis

Dairy checkoff leaders are calling on farmers and companies to collaborate more to build sales for everyone. During remarks before more than 900 dairy farmers and industry representatives attending the 2014 joint annual meeting of United Dairy Industry Association, National Dairy Promotion and Research Board and National Milk Producers Federation in Grapevine, Texas, Tom Gallagher, CEO of Dairy Management Inc. …

Agribusiness, Dairy, Dairy Checkoff, dairy farming

MN Dairy Farmer Honored with Lyng Award

John Davis

Minnesota dairy farmer Glen Schroeder has been honored as the 2014 recipient of the Richard E. Lyng Award for his extensive contributions and distinguished service to dairy promotion. The award was handed out at the Joint National Dairy Board/National Milk Producers Federation/United Dairy Industry Association (UDIA) Annual Meeting in Grapevine, Texas. “Glen Schroeder served as a founding farmer for dairy …

Ag Group, Agribusiness, Dairy, Dairy Board, Dairy Checkoff, dairy farming, Dairy Group

DMI Announces Partnerships for Fluid Milk Innovation

Cindy Zimmerman

Dairy Management Inc. (DMI) today announced seven new partnerships to “ignite fluid milk innovation.” According to DMI, the objective of the partnerships is to meet the growing demands of both foreign and U.S. consumers. The seven partners, supported by DMI which represents America’s dairy farm families and importers, are “committing an unprecedented investment to unlock innovation and put milk back …

Audio, Dairy, Dairy Checkoff, Milk, Promotion

2013 U.S. Diary Sustainability Report Released

Joanna Schroeder

The 2013 U.S. Dairy Sustainability Report has been released by the Innovation Center for U.S. Dairy. The report outlines the Center’s progress to measure, communicate and improve the social, environmental and economic performance of the diary industry. A key element of this has been the role the Center has played in aiding the diary industry in improving its sustainability programs …

Dairy, Dairy Checkoff, dairy farming, environment, sustainability

1,000 lb. Butter Sculpture Unveiled

News Editor

Check out the 2014 Pa. Farm Show Butter Sculpture! What an amazing creation! A sculpture made from nearly 1,000 pounds of butter was unveiled today at the Pennsylvania Farm Show, celebrating the 60th anniversary of the show’s iconic milkshake served by the Pennsylvania Dairymen’s Association. The sculpture, sponsored by Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program, takes its cue …

Butter, Dairy Checkoff