New Milk Market Research

Chuck ZimmermanDairy Group, Industry News, Milk

Do you love or hate milk? That’s apparently one of the questions asked in a new survey that was reported on today on MSNBC. The story says that the study was conducted by BuzzBack Market Research in conjunction with Dairy Management Inc. and Dairy Foods Magazine. Basically they did the study over a 10-day period in early October and 990 adults ages 18-70 years old responded (51% female, 49% male). One of the things they found was that when choosing a particular kind or brand of milk, more than 40% of respondents deem variety and availability very important factors. Additionally:

Make That A Double Latte

Chuck ZimmermanDairy Group, Milk

CMPB Photo“Lattes are a good way to add extra calcium to your diet,” says Susan Bowerman, MS, RD, Assistant Director, UCLA Center for Human Nutrition. “They’re better than drinking coffee alone. The calcium and other nutrients in milk, protect bones to guard against osteoporosis, and with nonfat milk, you get the nutrition with few calories.”

A Milk Message For Young Skiers

Chuck ZimmermanDairy Group, Milk, Promotion

Wisconsin Milk Marketing BoardI ran cross country in high school and it’s the only sport I lettered in. I lived in Florida. If I had grown up in Wisconsin I’m pretty sure I wouldn’t have been on the cross country ski team. Hopefully these kids will do well and learn to drink their milk and ski harder.