Checkoff Sponsoring New Kids LiveWell

Jamie Johansen

The National Restaurant Association announced that the Beef Checkoff Program is a new sponsor of the Association’s award-winning Kids LiveWell program, a voluntary industrywide initiative designed to help make the healthful choice the easy choice when dining out with children. The Association applauded the checkoff for its commitment to promoting and developing nutritious kids’ meals. “The partnership between Kids LiveWell …

California #HealthyElf Campaign

Jamie Johansen

Since its arrival from the North Pole a few years ago, the Elf on the Shelf® phenomenon has spawned countless blogs and Pinterest posts chronicling scout elf antics and children’s reactions. This year, First 5 Sacramento and Dairy Council of California are teaming up to show parents and caregivers how to “haul out the healthy” with Elf on the Shelf®. …

Best Thanksgiving Wishes to All

Cindy Zimmerman

O God, source and giver of all things, You manifest your infinite majesty, power and goodness In the earth about us: We give you honor and glory. For the sun and the rain, For the manifold fruits of our fields: For the increase of our herds and flocks, We thank you. For the enrichment of our souls with divine grace, …

Beef – Best Tasting Multivitamin

Jamie Johansen

As Executive Chef for the Cattlemen’s Beef Board (CBB), Dave Zino doesn’t get to spend a whole lot of time in the kitchen. The road is his home as he travels across the country educating consumers, food service operators and retailers how to merchandise and cook beef. BeefItsWhatforDinner.com is home to the greatest resource for anyone who is simply seeking …

Kids' Lack of Dairy Foods Cuts Important Nutrients

John Davis

If the question is “got milk?” unfortunately, for too many Americans kids the answer is “Nope.” This news release from the National Dairy Council (NDC) says that by the time many children reach kindergarten, they consume fewer nutrient-rich dairy foods than recommended by the 2010 Dietary Guidelines for Americans. In addition, as they reach their teen years and turn to …

USFRA to Participate in NY Times Event

Cindy Zimmerman

The U.S. Farmers & Ranchers Alliance® (USFRA®) is bringing the voices of farmers and ranchers to the New York Times “Food for Tomorrow” conference next week. USFRA will host a breakfast and panel discussion entitled “Big Ag, Big Food: How Being Good for the Environment Is Not about Size” at 8:30 a.m. EST on Wednesday, November 12 at the Stone …

Elanco President at FFA

Cindy Zimmerman

Elanco president Jeff Simmons delivered a powerful call to action to over 60,000 FFA members at the 87th Annual National FFA Convention. Elanco has developed a campaign to bring awareness and solutions to those facing hunger and malnutrition around the world. Those behind the ENOUGH movement, and the thousands who have since joined the campaign, are committing to build a …

Beef: Fueling Runners to the Finish

Jamie Johansen

Join the beef checkoff and Miss Patty Melt to cheer for Team BEEF in DC during 2014 Marine Corps Marathon. The beef checkoff’s Northeast Beef Promotion Initiative (NEBPI) is proud to fuel runners at the 39th running of the Marine Corps Marathon in Washington, DC, on Oct. 26, 2014. The beef checkoff is fielding a group of runners under the …

CHB Volume Surpasses 50 million lb. Sold

Jamie Johansen

Certified Hereford Beef (CHB) LLC experienced a record year of growth during fiscal year 2014 with 50.2 million lb. of product sold— a 2% increase compared to the previous year’s total. Since 2008, CHB LLC has increased beef sales by 43%. “Once thought of as a start-up branded beef program, the 19-year-old CHB® brand has weathered many storms including the …

Rapid Intensification of Brazilian Beef Production to Continue

Jamie Johansen

In response to rising global beef demand, Brazil is set to step up the rapid intensification of its beef production sector over the next ten years, enabling the industry to expand into higher-value export markets. According to its latest report “Beefing up in Brazil: Feedlots to Drive Industry Growth,” the Rabobank Food & Agribusiness Research (FAR) and Advisory group expects …