I don’t think I can add much more to the very interesting tongue-and-check description below about the ad to the right. The author says it all! Ah,yes. The wonderfully sexist attitude of those Europeans. Oops, we mean sexually liberated. Where else can you find a campaign that so openly fantasizes about how life would be if a man designed it? … Read More
Fancy a Farmer?
This group of British dairy farmers were definitely thinking outside the carton, err, box when they came up with this idea – a single’s ad on a milk carton! Calon Wen, a small milk cooperative in rural Wales, decided to print stickers with their farmer’s photos and place them on milk cartons to try and substain their community. Now that’s … Read More
Rumen Yeast Approved by CFIA
Lallemand has announced the approval of it’s revolutionary Levucell rumen yeast. The milk production claim: “Increases milk production when fed as directed” has been approved for Levucell® SC 10ME and Levucell® SC 20, rumen specific yeast, by the Canadian Food Inspection Agency (CFIA). Levucell® was granted approval by the CFIA in 2002. In addition, Levucell® SC 20 rumen specific yeast, … Read More
Basketball, Milk & China?
Basketball, milk and China? It seems an unlikely parntership, but yesterday the NBA announced an extensive marketing deal with Mengniu Milk, China’s top producer of milk by sales volume. We’ve been reading about how China’s large population is increasing the country’s milk consumption. This campaign will further that increase even more. The league’s presence in China has increased steadily since … Read More
Oranic Dairy On Display in Germany
Hello from Berlin, Germany and the International Green Week. I’m attending this huge international food show to take part in a board meeting of the International Federation of Agricultural Journalists (IFAJ). We’re actually having our final meeting this morning.
Low Price in France
Seems that the milk price is a universal discussion among dairy producers. French dairymen are feeling the sting of a low price too. Milk producers in France have used an industry meeting to call for higher farmgate prices and again condemn cuts over the last five years, revealing ongoing tension between farmers and dairy firms in the EU. Representatives from … Read More
Glamorous Advertising
Here’s an interesting story I came across. Our dairy promotions in the U.S. have been very successful, something producers in the UK have noticed. The links below will lead you to some promotions you may have missed in the past. I particularly like the “milk rap” the Dairy Farmers of Ontario came up with. The UK has a long history … Read More
Dairy Australia
The opening of the nation’s premier centre for dairy manufacturing science, technology and innovation has begun an entirely new era of research for the Australian dairy industry. The Centre’s objective is to deliver commercially-driven science and technology that has a measurable impact and benefit to dairy companies and the industry. Dairy Innovation Australia, which opened in Werribee Victoria on Monday, … Read More
Introducing DairyPl@za
It looks like European dairy farmers have a new online marketing resource. This one is called DairyPl@za.
It Sure Beats Watching Paint Dry…
… I mean, you can’t eat the paint, after all. The concept of new media may have gone a bit off the deep end with the introduction of “Cheddar Vision,” a website dedicated to, well, watching mold grow on a hunk of cheese. The story behind the story is a group of local cheesemakers in England have developed the site as a bit of curiosity to drive interest in their quality cheeses. West Country Farmhouse Cheesemakers offer various products for sale and export on their website, further demonstrating the power of the internet to be used as a marketing tool for niche producers.