MSN Tackles bST

News Editor

A recent article on MSN.com gives an even rebuttal to the bST debate that has been in the news the last few months. The article aims to calm the fears of consumers and to lay out the facts on bST. What do you think of the points made? Growth hormones exist naturally in a dairy cow and in the milk …

Biotech, Media

Yoplait Gets its Own Series

News Editor

Coming to TV in July, a new series with subtle advertising written right into the script. This time, it’s Yoplait yogurt, a General Mills product, that will be featured be orginal series, “She’s Moving In.” The show features couples who have decided to live together and focuses on the design and core issues they face. The series is sponsored by …

Media, Yogurt

IDFA Marketing Awards

News Editor

The International Dairy Foods Association (IDFA) announced the winners of the 2007 at its SmartMarketing Conference today in Las Vegas. The awards honor the dairy industry’s top marketing, public relations and advertising efforts. There were many great entries, and HP Hood even won a print advertising award based on a post we reported back in the fall! The “Best of …

Agribusiness, Industry News, Media

Flavor Supports Charity

News Editor

A great promotion for a great charity – Bruster’s Real Ice Cream has created a new parfait flavor to support the charity Big Brothers Big Sisters of America. For every purchase of the flavor during the month of April, the company will donate 25 cents to the charity. Check out the video footage of the promotion being launched. The new …

Ice Cream, Media

Chipotle Misleads Consumers

News Editor

The latest Drovers alert contains a commentary on Chipotle Mexican Grille, a fast-food burrito chain in the country. The newest marketing ad introduced by the company doesn’t just affect livestock producers, it affects you too. Speak up, and let Chipotle know you want them to stop misleading consumers. Chipotle Mexican Grille says the company’s philosophy is “food with integrity.” Famous …

Industry News, Media

Festival for Oregon Cheese

News Editor

The visit I have planned to DC this weekend will pale in comparision to the Oregon Cheese Festival, March 17 & 18 in Central Point, Ore. The event sounds like a great alternative to the typical Saint Patrick’s day festivities – and a wonderal opportunity for the state’s cheesemakers to showcase and market their product. Oregon-inspired culinary events, including a …

Cheese, Media

Idol Ice Cream

News Editor

American Idol fans, listen up! Now you can take your love for the show to another level, by voting for your favorite Edy’s Slow Churned “American Idol” ice cream flavors. Each of the five flavors has its own profile you can check out to help you make your decision. The newly debuted flavors are: Choc ‘N’ Roll Caramel, Hollywood Cheesecake, …

Ice Cream, Media

New Dairy Blog

News Editor

Our good friend, Leon the Milkman, reported on his blog today that the South African Society for Dairy Technologists is starting their own blog! This media outlet is really catching on! Hi, Milk Fans The South African Society for Dairy Technologists is getting its own blog. It will be happening at www.savst.za.org Posts will be in Afrikaans or English. Drink …

International, Media

What an Ad!

News Editor

I don’t think I can add much more to the very interesting tongue-and-check description below about the ad to the right. The author says it all! Ah,yes. The wonderfully sexist attitude of those Europeans. Oops, we mean sexually liberated. Where else can you find a campaign that so openly fantasizes about how life would be if a man designed it? …

International, Media

Starbucks Joins Debate

News Editor

As producers, and readers of this blog, what do you think of all the media attention about companies going “BST” free? Do you think this is a good or bad move for the dairy industry? Starbucks Coffee Co. said Tuesday that it has stopped using dairy products with Recombinant Bovine Growth Hormone, or rBGH, in company-owned stores in Washington, Oregon, …

Industry News, Media