Pork Board Names Chris Hodges as CEO

Jamie Johansen

Chris Hodges, a pork industry leader with substantial senior management experience in agriculture, will join the National Pork Board as its new chief executive officer on Feb. 16. Currently based in Kansas City, Hodges is senior vice president – business development of Smithfield Farmland. “When I first joined what was then Farmland Industries as a grain division manager, I joined …

Ag Group, Company Announcement, Pork, Pork Checkoff

Pork Board's Strategic Plan – People, Pigs & Planet

Jamie Johansen

During the 2014 National Association of Farm Broadcasting’s Trade Talk intern, Taylor Truckey, sat down with fellow Michiganite, Dale Norton. Dale is President of the National Pork Board and after they found out they are from neighboring hometowns, they chatted about their new initiative, People, Pigs & Planet that they are using to bridge the gap between producer and consumer. …

Ag Group, Audio, NAFB, Pork, Pork Checkoff

Pork Board Provides Update on PEDv

Jamie Johansen

During the 2014 National Association of Farm Broadcasting annual meeting, Taylor spoke with Dr. Lisa Becton, Director of Swine Health, Information & Research for the National Pork Board, about PEDv and it’s impact on the U.S. swine industry. They also discuss the research currently being conducting to combat this epidemic. “It’s been a very challenging few months. PEDv was first …

Ag Group, Animal Health, Audio, NAFB, Pork, Pork Checkoff, Swine

Pork Board Funds New Swine Health Center

Jamie Johansen

At its regularly scheduled November meeting, the National Pork Board’s board of directors approved the funding of a national Swine Health Information Center. The new, autonomous venture will focus its efforts on implementing industry preparedness for disease challenges that could affect U.S. swine herds. According to Dr. Paul Sundberg, vice president of science and technology at the National Pork Board, …

Ag Group, Animal Health, Pork, Pork Checkoff, Swine

Pork Board's Strategic Plan to Focus on People, Pigs and Planet

John Davis

National Pork Board officials have debuted a strategic plan designed to guide the organization through the next five years. This news release says the 2020 Strategic Plan will start this January and focus on anticipating and managing the changing world facing U.S. pork producers now and in the future. Rooted in collaboration between industry and supply chain partners, the new …

Agribusiness, Pork, Pork Checkoff

Deadline to Serve on Pork Checkoff Board Nears

Jamie Johansen

The Pork Checkoff’s Board of Directors is now accepting nominations to fill five three-year terms and one two-year term commencing in July 2015. Nominees may be submitted by state pork producer associations, farm organizations or anyone who pays into the Pork Checkoff, which includes pig farmers and pork importers. A minimum of nine candidates must be ranked by Pork Act …

Ag Group, Pork, Pork Checkoff

Pork Board Examines International Marketing Opportunities

Jamie Johansen

The National Pork Board announced a study that will explore alternatives for promoting pork’s quality and sustainability benefits with international consumers. The study, to be conducted by SIAM Professionals, LLC, will evaluate existing marketing strategies and partners to identify methods for improving pork’s position as the global meat of choice. Funded through America’s Pork Checkoff, this project will evaluate the …

Ag Group, International, Marketing, Pork, Pork Checkoff, Promotion