Pork Board Examines International Marketing Opportunities

Jamie Johansen

The National Pork Board announced a study that will explore alternatives for promoting pork’s quality and sustainability benefits with international consumers. The study, to be conducted by SIAM Professionals, LLC, will evaluate existing marketing strategies and partners to identify methods for improving pork’s position as the global meat of choice. Funded through America’s Pork Checkoff, this project will evaluate the …

Ag Group, International, Marketing, Pork, Pork Checkoff, Promotion