Referendum to Reinstate Iowa Beef Checkoff Held Nov. 30

Jamie Johansen

The Iowa Department of Agriculture and Land Stewardship and the Iowa Cattlemen’s Association remind eligible beef producers of the November 30th referendum on whether the refundable $.50 per head Iowa beef checkoff should be reinstated. Any individual, firm, corporation, partnership or association that has owned or acquired cattle during year prior to the referendum (December 1, 2015 – November 30, …

Ag Group, Beef, Beef Checkoff, Marketing, Promotion

Missouri Beef Targets Health and Fitness Industries

Lizzy Schultz

The Missouri Beef Industry Council (MBIC) has shifted its focused in recent years towards reaching millennial consumers and placing an additional focus on consumers dedicated to an active and healthy lifestyle. There are many misconceptions held within the fitness community that beef does not fit in a healthy and active diet. Beef checkoff funded research has disproven these claims against …

Ag Group, Beef, Beef Checkoff, consumer, Education, Health, Marketing, Nutrition, Promotion

AFIA Announces Three Promotions

Lizzy Schultz

The American Feed Industry Association (AFIA) is pleased to announce internal staffing changes. Miranda McDaniel, Paul Keppy and Allison Crompton all received recent promotions. The new roles will allow the three employees to best serve the association’s membership and the media while continuing to focus on AFIA’s mission–legislative and regulatory affairs. McDaniel has been on staff since August of 2013 …

AFIA, Ag Group, Communications, Company Announcement, Feed, Promotion

Art Exhibit Showcases Cargill Dairy Dreams

Lizzy Schultz

The Cargill booth at the 2015 World Dairy Expo featured an especially unique 3D art exhibit: studio and street artist Casey Kasparek created a different dairy-themed image in the exhibit space each day, working by hand, and using silage as the medium. The silage art demonstrations were held as part of the company’s new Dairy Dreams campaign, which has created …

Ag Group, Cargill, Communications, Dairy, dairy farming, Marketing, Promotion, Social Media, World Dairy Expo

DMI Announces Partnerships for Fluid Milk Innovation

Cindy Zimmerman

Dairy Management Inc. (DMI) today announced seven new partnerships to “ignite fluid milk innovation.” According to DMI, the objective of the partnerships is to meet the growing demands of both foreign and U.S. consumers. The seven partners, supported by DMI which represents America’s dairy farm families and importers, are “committing an unprecedented investment to unlock innovation and put milk back …

Audio, Dairy, Dairy Checkoff, Milk, Promotion

Pork Board Examines International Marketing Opportunities

Jamie Johansen

The National Pork Board announced a study that will explore alternatives for promoting pork’s quality and sustainability benefits with international consumers. The study, to be conducted by SIAM Professionals, LLC, will evaluate existing marketing strategies and partners to identify methods for improving pork’s position as the global meat of choice. Funded through America’s Pork Checkoff, this project will evaluate the …

Ag Group, International, Marketing, Pork, Pork Checkoff, Promotion

Hubbard Feeds & Exmark This is Life Sweepstakes

Chuck Zimmerman

A zero-turn mower would be a fantastic prize don’t you think? Exmark is teamed up with Hubbard Feeds to give away three of them! Exmark today announced a joint promotion with leading animal nutrition company, HubbardFeeds Inc. The companies are teaming up to give away three top-of-the-line Exmark zero-turn mowers away in the Hubbard Life ‘This is the Life’ Sweepstakes. …

Agribusiness, Feed, Promotion

What does a SoyCow do?

Melissa Sandfort

See the power of soy through a light-hearted, short YouTube video “What Does a SoyCow Do? She Can’t Moo.” Inspired by a Dr. Seuss story, the upbeat video showcases how the World Soy Foundation helps children grow, learn, play and become leaders in their communities. Stainless steel processors, called SoyCows, are one of the multiple tools that the World Soy …

Promotion, Video

Are You Bold Enough For Butter

Chuck Zimmerman

Are you bold enough to go with butter? “Go Bold With Butter” is a social media campaign of the American Butter Institute. Here’s how it’s doing. Note the results correlation between increased content on their blog and “fostering increased butter usage.” How about that blogging thing! ABI’s social media campaign “Go Bold With Butter” was launched on March 19th, just …

Ag Group, Butter, Promotion, Social Media