Consumer Connections Effective

News Editor

Think that opening your farm to visitors; or speaking to consumers about your on-farm practices might not be effective? On the contrary, new research shows these types of activities are very effective. But just how much good do events on the farm do in building goodwill with consumers? I mean, can opening the doors to a dairy once a year …

Promotion, Research

Select Sires Announces Photo Contest

News Editor

Have a camera? Love Select Sires? Then their new photo contest is for you! Select Sires is looking for new, exciting photos of Select-sired offspring and customers to use in promotions such as calendars, posters, brochures, on the website and much more. The contest is open to all amateur photographers including Select Sires customers, employees and employee family members. Contestants …

Promotion

Social Media Driving Dairy Business

Chuck Zimmerman

At the beginning of the Alltech Global 500 I participated in a presentation on social media and I’ve been overhearing farmers talking about how to use it for their farm. During a discussion dinner last night I met a dairy farmer who has been using it to drive business on his farm. He’s a great example for all farmers. He’s …

Alltech, Alltech Global 500, Dairy Business, Ice Cream, Promotion, Social Media

Alice in Dairyland Pumps Ethanol

Cindy Zimmerman

Alice in Dairyland (aka Cheryl O’Brien), Wisconsin’s official agricultural ambassador, helped to promote ethanol last week during a Minnesota-Wisconsin “Border Battle” between two fuel retailers on opposite sides of the St. Croix River. The promotional event on Thursday featured a rush-hour special where both stations sold E85 (85 percent ethanol fuel) at an 85 cents per gallon discount from 4-6 …

General, Promotion

If It's Not From Cows, It's Not Milk

News Editor

National Milk Producers Federation (NMPF) took a stance this week, a decade after it first asked the federal Food and Drug Administration (FDA) to crack down on the misappropriation of dairy terminology on imitation milk products. Not only did NMPF send another petition to the FDA, asserting that the practice has gotten worse in the past 10 years, it also …

Education, Milk, Products, Promotion

Dairy Campaigns Win National Awards

Cindy Zimmerman

Two different dairy industry groups won national recognition from the National Agri-Marketing Association for being the “Best of the Best.” The NAMA Best of Show for Advertising went to: Client: Midwest Dairy Association, St. Paul, MN – Gregg Fogleman Agency: Sullivan Higdon & Sink, Kansas City, MO – Parc Masterson accepting for agency Message: To remind consumers that everything is …

Dairy Group, Promotion

Give Thanks for Farmers

Cindy Zimmerman

As we prepare for the holiday season, the Beef Checkoff is reminding people to give thanks for our abundant food supply. In giving thanks, you may also receive. Leaving a message of thanks for our farmers and ranchers on the Pasture to Plate website enters you into a drawing for an Omaha Steaks Ideal Gift Collection of steaks and burgers …

Audio, Beef Checkoff, Promotion

90 Gallon Sundae Celebrates June Dairy Month

News Editor

The folks in Harrisburg, Pa. sure were lucky last Tuesday, when the state’s dairy farmers built a 90-gallon ice cream sundae on the Capitol Building steps! The sundae was built to celebrate June Dairy Month and is an annual salute to dairy farmers is sponsored by Pennsylvania Dairy Promotion Program and Mid-Atlantic Dairy Association, who work together to build demand …

Ice Cream, Promotion