Alice in Dairyland Pumps Ethanol

Cindy Zimmerman Leave a Comment

Alice in Dairyland (aka Cheryl O’Brien), Wisconsin’s official agricultural ambassador, helped to promote ethanol last week during a Minnesota-Wisconsin “Border Battle” between two fuel retailers on opposite sides of the St. Croix River. The promotional event on Thursday featured a rush-hour special where both stations sold E85 (85 percent ethanol fuel) at an 85 cents per gallon discount from 4-6 …

General, Promotion

If It’s Not From Cows, It’s Not Milk

News Editor 1 Comment

National Milk Producers Federation (NMPF) took a stance this week, a decade after it first asked the federal Food and Drug Administration (FDA) to crack down on the misappropriation of dairy terminology on imitation milk products. Not only did NMPF send another petition to the FDA, asserting that the practice has gotten worse in the past 10 years, it also …

Education, Milk, Products, Promotion

Dairy Campaigns Win National Awards

Cindy Zimmerman Leave a Comment

Two different dairy industry groups won national recognition from the National Agri-Marketing Association for being the “Best of the Best.” The NAMA Best of Show for Advertising went to: Client: Midwest Dairy Association, St. Paul, MN – Gregg Fogleman Agency: Sullivan Higdon & Sink, Kansas City, MO – Parc Masterson accepting for agency Message: To remind consumers that everything is …

Dairy Group, Promotion

Tweet This

Amanda Nolz Leave a Comment

Sara Long, communications manager at Michigan State University Department of Ag and Natural Resources, along with Celeste Laurent, agriculture communications major at Western Kentucky University, shared an interactive session during the Partner’s Program at GLRDC in MI titled, “Tweet This: LinkedIn to the World o Social Media.” The goal of this session was the urge dairy producers to attempt using …

Promotion

90 Gallon Sundae Celebrates June Dairy Month

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The folks in Harrisburg, Pa. sure were lucky last Tuesday, when the state’s dairy farmers built a 90-gallon ice cream sundae on the Capitol Building steps! The sundae was built to celebrate June Dairy Month and is an annual salute to dairy farmers is sponsored by Pennsylvania Dairy Promotion Program and Mid-Atlantic Dairy Association, who work together to build demand …

Ice Cream, Promotion

Positive Media Coverage for June Dairy Month

Amanda Nolz Leave a Comment

The United Business Media PR Newswire posted some positive media coverage for June Dairy Month, boasting the nutritional benefits of milk, cheese and yogurt. PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. This media outlet provided an in-depth, insightful look at the wonderful world of …

Nutrition, Price, Products, Promotion

Godfrey Named CEO of MilkPEP

News Editor 1 Comment

The board of the Milk Processor Education Program (MilkPEP), funded by U.S. milk processors, has announced the appointment of Vivien Godfrey as chief executive officer of the organization, which manages the award-winning and iconic National Milk Mustache “got milk?” Campaign. Godfrey replaces Kurt Graetzer, who is retiring from MilkPEP after leading the program for the past 14-plus years in its …

Company Announcement, Industry News, Milk, Promotion

Dairy Producers Communicate Through Social Media

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Dairy Management Inc.™ (DMI), which manages the national dairy checkoff program, has launched a new program to help dairy producers communicate with the public about modern dairy farming practices. The new program, called myDairy, encourages dairy producers and industry leaders who are engaged in social media efforts to help tell the positive on-farm story of milk production through this growing …

Dairy Checkoff, Education, Industry News, Media, Promotion