90 Gallon Sundae Celebrates June Dairy Month

News Editor

The folks in Harrisburg, Pa. sure were lucky last Tuesday, when the state’s dairy farmers built a 90-gallon ice cream sundae on the Capitol Building steps! The sundae was built to celebrate June Dairy Month and is an annual salute to dairy farmers is sponsored by Pennsylvania Dairy Promotion Program and Mid-Atlantic Dairy Association, who work together to build demand …

Ice Cream, Promotion

Positive Media Coverage for June Dairy Month

Amanda Nolz

The United Business Media PR Newswire posted some positive media coverage for June Dairy Month, boasting the nutritional benefits of milk, cheese and yogurt. PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. This media outlet provided an in-depth, insightful look at the wonderful world of …

Nutrition, Price, Products, Promotion

Godfrey Named CEO of MilkPEP

News Editor

The board of the Milk Processor Education Program (MilkPEP), funded by U.S. milk processors, has announced the appointment of Vivien Godfrey as chief executive officer of the organization, which manages the award-winning and iconic National Milk Mustache “got milk?” Campaign. Godfrey replaces Kurt Graetzer, who is retiring from MilkPEP after leading the program for the past 14-plus years in its …

Company Announcement, Industry News, Milk, Promotion

Dairy Producers Communicate Through Social Media

News Editor

Dairy Management Inc.™ (DMI), which manages the national dairy checkoff program, has launched a new program to help dairy producers communicate with the public about modern dairy farming practices. The new program, called myDairy, encourages dairy producers and industry leaders who are engaged in social media efforts to help tell the positive on-farm story of milk production through this growing …

Dairy Checkoff, Education, Industry News, Media, Promotion

Mid-Atlantic Dairy Farmers Invited to Learn How to Share their Stories

News Editor

The Mid-Atlantic Dairy Association and the Pennsylvania Dairy Promotion Program invite local dairy producers to learn how to share your dairy story with the non-farm public. The training sessions, called the Dairy Farmers Speakers Bureau will be held on April 21 and April 23. By participating in the speakers bureau, farmers can make a difference in helping their non-farm neighbors …

Dairy Checkoff, Industry News, Promotion

Farms Keep N.Y. Green

News Editor

Recently Amanda posted a YouTube video called “Dairy Farmers Love Feeding Families.” Created by the New York Animal Agriculture Coalition. The group is focused on reconnecting the publics’ understanding of and appreciation for animal agriculture through: media engagement, public education, and by fostering cooperation between industry stakeholders. The group has also recently introduced several billboards that will be used through-out …

Education, Industry News, Media, Promotion

40% More Cheese Supports Dairy Farmers

News Editor

I don’t usually need an excuse to order a pizza, but if you do – here’s your perfect one: it supports dairy farmers! Domino’s Pizza®, partnering with dairy producers through their checkoff investment, has launched six new specialty pizzas called American Legends™. Each pizza uses up to 40 percent more cheese than a regular Domino’s pizza, making the potential additional …

Cheese, Dairy Checkoff, Industry News, Promotion

Dairy Industry Consortium Launches Initiative

News Editor

The dairy industry has unveiled a major initiative to help reduce on-farm expenses while meeting a growing consumer demand for environmentally friendly products. The industry-wide effort focuses on the fluid milk value chain — from farm to table. It includes a series of projects that will reduce energy, increase efficiency and help dairy producers tap into new sources of income. …

Dairy Checkoff, Industry News, Promotion

Meet Ashley Huibregtse

Chuck Zimmerman

The 2008-2009 Alice in Dairyland is Ashley Huibregtse. She serves June to June and promotes agriculture all over the state. I met her at this year’s World Dairy Expo. She says she’s “an ambassador for everything from the dairy industry which we have here at World Dairy Expo, to cranberries, cherries and ginseng.” Her travels take her to media interviews, …

Audio, Promotion, The Milking Parlor, World Dairy Expo

Yearwood Wears Milk Mustache

News Editor

Country music star, Trisha Yearwood is the latest celeb to wear the popular got milk? mustache. The ad premiered on August 5 in several magazines. A graduate of Belmont University in Nashville, Yearwood has performed at the Academy Awards, the Olympics and the Library of Congress. She sang with Luciano Pavarotti, one of world’s most famous vocal performers, in the …

Dairy Checkoff, Industry News, Media, Promotion, World Dairy Expo