Find Your Adventurous Lamb Side

jamie johansen Leave a Comment

Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …

Ag Group, AgWired Animal, American Lamb Board, Animal Agriculture, Audio, Food, Lamb, Livestock, NAFB, Sheep

“Feed Your Adventurous Side” with American Lamb

cindy zimmerman

The American Lamb Board (ALB) announces the launch of “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. Research conducted for the American Lamb Board shows an opportunity to position lamb as offering unique and adventurous flavor to capture consumers’ attention. The campaign reaches out to people most likely to desire new food favorites with …

AgWired Animal, Animal Agriculture, Livestock, Meat, Sheep

ASI Accepting Nominations for Annual Awards

Jamie Johansen

The American Sheep Industry (ASI) has created a new award centered around innovation. President Mike Corn said, “We have brilliant and dedicated people and organizations in the sheep business that do impressive things with sheep production or lamb and wool processing and marketing. We wanted to test the interest in a new award that would recognize innovations in the sheep …

Ag Group, ASI, Sheep

American Sheep Industry Adds $5.8 Billion to U.S. Economy

Jamie Johansen

Our nation’s 88,000 sheep producers generated a total economic impact of $5.8 billion in 2016, according to the American Sheep Industry Association’s 2017 Economic Impact Study. With over $500 million in farm gate receipts for sheep and lambs, value added from processing, wool, and retail; the American sheep industry contributes over $2 billion directly to the U.S. economy, with a …

Ag Group, Animal Agriculture, ASI, Lamb, Livestock, Sheep

ASI Debuts SheepCast

jamie johansen

The American Sheep Industry (ASI) debuts their broadcast, SheepCast. The weekly audio program is designed to keep you up to date on the latest happenings in the sheep industry. This week, ASI discusses the efforts on behalf of the nation’s 88,000 sheep producers. Top priorities are maintaining support for agricultural research in the upcoming farm bill and continued work toward …

Ag Group, AgWired Animal, Audio, Sheep

USDA Taking Nominations for American Lamb Board

Jamie Johansen

The USDA’s Agricultural Marketing Service is seeking nominations for positions on the 2018 American Lamb Board. There are five vacancies for the 2018 Board. The vacancies include one position for a producer with less than 100 lambs, one position for a producer with more than 500 lambs, one feeder position with less than 5,000 lambs, one first handler position, and …

Ag Group, American Lamb Board, Lamb, Sheep, usda

Glen Fisher Earns Wool Excellence Award

Jamie Johansen

Glen Fisher was selected as the 2017 winner of the American Sheep Industry (ASI) Association Wool Roundtable’s Wool Excellence Award and will be honored at the ASI Annual Convention in Denver. The former ASI President (2009-10) didn’t know a thing about sheep before meeting and eventually marrying Linda McBride at Texas Tech University in Lubbock. He gave up his economist …

Ag Group, ASI, Sheep, Wool

Sheep Industry Update From #NAFB16

Jamie Johansen

One of the bright spots in the commodity markets as we wrap up 2016 comes from sheep. NAFB’s Trade Talk gives voice to ag businesses and commodity groups each year. The sheep industry was well represented again this year with the American Sheep Industry Association (ASI) and the American Lamb Board. “It’s trending downward as you see that seasonality, which …

Ag Group, ASI, Audio, Food, Lamb, Livestock, Research, Sheep

American Lamb Elects New Board

Jamie Johansen

Agriculture secretary Tom Vilsack has announced the reappointment of four board members to serve on the 2017 American Lamb Board. Each appointee will serve a second three-year term. James “Jim” Percival of Xenia, Ohio and Diane Josephy Peavey of Hailey, Idaho will be representing producers. Dale Thorne of Hanover, Michigan will be representing feeders and Greg Ahart of Sacramento, California …

Ag Group, American Lamb Board, Lamb, Meat, Sheep

Chefs From Barbados Visit Colorado Lamb Plant

Lizzy Schultz

This week’s audio report from the U.S. Meat Export Federation (USMEF) discusses a USMEF-sponsored trip that recently brought a team of chefs from the Caribbean island of Barbados to Colorado for a firsthand look at the quality and versatility of U.S. lamb. During their visit, the team received a tour of the Superior Farms lamb plant in Denver. Shane McKenzie, …

Ag Group, Audio, Export, Lamb, Sheep, USMEF