New Video Series Brings Consumers to the Farm

Lizzy SchultzAg Group, consumer, Education, Food, GMO, Social Media, sustainability, USFRA

The entire “Day on a Farm” online video series, presented by U.S. Farmers & Ranchers Alliance® (USFRA®), is officially live on YouTube and social media. Consumers and agriculture industry professionals alike are invited and encouraged to view, share, and discuss the series with others. The series of four videos, created in collaboration with the popular online kitchen and home destination … Read More

Art Exhibit Showcases Cargill Dairy Dreams

Lizzy SchultzAg Group, Cargill, Communications, Dairy, dairy farming, Marketing, Promotion, Social Media, World Dairy Expo

The Cargill booth at the 2015 World Dairy Expo featured an especially unique 3D art exhibit: studio and street artist Casey Kasparek created a different dairy-themed image in the exhibit space each day, working by hand, and using silage as the medium. The silage art demonstrations were held as part of the company’s new Dairy Dreams campaign, which has created … Read More

BIVI Launches Equine Facebook Page

Jamie JohansenAgribusiness, Boehringer Ingelheim, Equine, Social Media

Boehringer Ingelheim Vetmedica, Inc. (BIVI) has launched the BIVI Shaping the Future of Equine Health Facebook page as part of their new Shaping the Future campaign. With innovative products – many of which were the first of their kind to market – and continuous research, BIVI is helping shape the future of equine health. BIVI recognizes that, beyond consulting their … Read More

College Aggies Online Returns for 7th Year

Kelly MarshallAg Group, Animal Ag Alliance, Education, Social Media

Fall is the time for college students to advocate for agriculture.  Now in it’s 7th consecutive year the Animal Agriculture Alliance is offering a College Aggies Online Scholarhip Program (CAO) for students with a passion for ag.  The program is designed to create confident, positive and proactive communicators for the industry.  The program moves forward each year to address new … Read More

WATTAgNet to Host Avian Flu Twitter Chat

Jamie JohansenAg Group, Animal Health, Poultry, Social Media

Details on high path avian influenza come on a daily basis. The folks at WATTAgNet want to help share updates on the disease and how it is affecting the US and North American poultry industry. Tune into @WATTPoultry during WATT Global Media’s first-ever Animal Agriculture Twitter Chat on Wednesday, July 1, at 9 a.m. CT. Egg Industry Editor, Terrence O’Keefe, … Read More

Meet the #RealPigFarming Student Social Forces Team

Jamie JohansenAg Group, Pork, Pork Checkoff, Social Media

The Pork Checkoff has selected 12 college students to be a part of the #RealPigFarming Student Social Forces team this year. Participants were selected based on their involvement in the pork industry and their strong communication skills. “Social media is ingrained in young people’s daily lives,” said Claire Masker, public relations manager for the Pork Checkoff. “It’s easy for them … Read More

DeLaval Expands Social Media Efforts

Jamie JohansenAgribusiness, Dairy, Social Media

DeLaval Inc. announced the launch of its United State’s Facebook page. The page will be targeted toward the US market to improve customer engagement in the region and reach new audiences. It will connect a diverse range of dairy farmers from various geographical regions to facilitate the sharing of thoughts and ideas. The page will communicate information such as updates … Read More

Tyson Urges FFA to Tell #MyAGStory

Cindy ZimmermanAgribusiness, Audio, FFA, Poultry, Social Media

At the 87th annual National FFA Convention last week, Tyson Foods was encouraging FFA members to share their stories via social media, using the hashtag #myAGstory. “So much of the population of America today has no idea what life on the farm is like, they don’t understand how their food’s made,” said Tyson Foods President and CEO Donnie Smith, who … Read More

Apply Now for Dairy Challenge Social Media Corps

Jamie JohansenAg Group, Communications, Dairy, Social Media, Youth

The North American Intercollegiate Dairy Challenge (NAIDC) and Farm Credit are now recruiting for the 2014-2015 Dairy Challenge Social Media Corps. This unique opportunity allows students to gain real-world experience in developing their social media and communications skills. Social Media Corps members will develop a content plan – including capturing photos and creating tweets and Facebook posts – and will … Read More

Alliance to Increase College Aggies Online Scholarships

Jamie JohansenAg Group, Animal Ag Alliance, Education, Social Media

Thanks to the generous support of Fair Oaks Pig Adventure and Belstra Milling—the Animal Agriculture Alliance announced that it would be increasing the scholarship awards for its 6th annual College Aggies Online Competition, which began last Monday. CAO helps college students, with an interest in agriculture, become confident, positive and proactive communicators for the entire industry. The Alliance will be … Read More