Meet @USFRA Supporter Janna Stubbs

Cindy Zimmerman

Janna Stubbs from Alpine, Texas is a cow-calf operator who serves on the Cattlemens’ Beef Board executive committee and is all about telling agriculture’s story to the general public. “I married into this 14 years ago and I really enjoy being a part of agriculture and the cattle industry,” Janna said during an interview for our I AM USFRA series …

Audio, Cattle, CBB, USFRA

Food Dialogues Paved Way For DSSA

Lizzy Schultz

Yesterday marked the official launch of the Dairy Strong Sustainability Alliance (DSSA), a collaborative group of dairy industry professionals that seeks to foster continuous improvement in the sustainability of the dairy community with a panel of DSSA collaborators, including Dairy Business Association (DBA) Executive Director Tim Trotter. The idea to establish DSSA was first born out of DBA’s Dairy Strong …

Ag Group, Audio, Dairy, Dairy Business, Dairy Strong, Food Dialogue, sustainability, USFRA

Research Will Help Farmers Discuss Sustainability

Lizzy Schultz

The U.S. Farmers and Ranchers Alliance (USFRA) recently completed an extensive research project that dug into consumer perceptions about sustainability, and the findings may help producers continue to break through communication barriers and effectively get their story out to the increasingly disconnected consuming public. Paul Spooner, Manager of Affiliate and Ag Communications for USFRA, sat down with AgWired’s Jamie Johansen …

Ag Group, Audio, Communication, Communications, consumer, Education, sustainability, USFRA, World Pork Expo

Be the Next Face of Farming & Ranching

Jamie Johansen

You can be the next face to farming and ranching. U.S. Farmers & Ranchers Alliance (USFRA) is looking for the next class of Faces of Farming & Ranching to tell their stories about how today’s food is grown and raised. The USFRA team was out in full force during the recent World Pork Expo and we caught up with them …

Ag Group, Animal Health, Animal Welfare, Audio, Farming, Ranches, USFRA, World Pork Expo

Cattle Producer on @USFRA Board

Cindy Zimmerman

Dawn Caldwell is a very busy woman. Besides helping to run her family’s cow-calf operation in north central Kansas, not far from where they live in Clay County, Nebraska, the wife and mother of two works as head of governmental affairs for the Aurora Cooperative. In addition, she serves on the board of the Federation of State Beef Councils, and …

Audio, Beef, Beef Checkoff, USFRA

USFRA Calls on Producers to "Show Us Your Ag"

Kelly Marshall

National Agriculture Week is March 13-19, and the U.S. Farmers and Ranchers Alliance invites farmers and ranchers to participates in “Show Us Your Ag” to highlight the great things going on across the nation. The industry providing us with everything we eat, plus fuel and fiber is generally misunderstood by those making use of our products everyday.  “Show Us Your Ag” …

Advocate, Ag Group, Social Media, USFRA

NCBA President Elect's Priorities for 2016

Lizzy Schultz

From their efforts to provide representation for beef producers in Washington, to their role as a resource for industry professionals to receive continuing education on valuable subjects related to all aspects of production, the importance of the The National Cattlemen’s Beef Association (NCBA) is undeniable within the beef industry. NCBA was a key player in several wins for the beef …

Ag Group, Audio, Cattle, NCBA, Trade, USFRA

Big Business Plays Valuable Role in Sustainability

Lizzy Schultz

The latest Food Dialogues discussion panel held by the United States Farmers and Rancher’s Alliance (USFRA) kept the discussion focused on sustainability, a controversial concept that panelist Steve Peterson has built his career around. Peterson is the former Director of Sourcing Sustainability at General Mills, with 28 years of experience in the company, and a lifelong farmer. He operates a …

Ag Group, Audio, Dairy Strong, Food Dialogue, sustainability, USFRA

#FoodD Dietician Talks Consumer Disconnect

Lizzy Schultz

The 2016 Dairy Strong Conference was able to serve as a host for the United States Farmers and Ranchers Alliance’s (USFRA) latest installment of Food Dialogues, a comprehensive discourse on food production between a panel of food industry experts. This group of panelists was asked to focus discussion around the controversial topic of sustainability. One panelist was Lauren Linsley, RDN, …

Audio, consumer, Dairy Strong, Food Dialogue, Marketing, Nutrition, Organic, sustainability, USFRA