Baskin-Robbins is launching soft-serve ice cream this spring, a big step for the well-known ice cream parlor. As summer approaches, the chain also wants a piece of one of ice cream’s few growth areas. Soft-serve sales topped $4.6 billion in 2006, up from $4.3 billion in 2005, the last years tracked by the International Dairy Foods Association. It may be … Read More
Baskin-Robbins Co-Founder Dies
Irvine Robbins, co-founder of Baskin-Robbins, has died at age 90. Have a big scoop of Baskin-Robbins ice cream to honor the life of this great man! Jamoca Almond Fudge was said to be the favorite flavor of Irvine Robbins, the man who grew up in Seattle and was trained at his father’s Tacoma dairy. Though as co-founder of the world’s … Read More
What Does Your Favorite Ice Cream Flavor Say About You?
Baskin-Robbins is keeping its celebration of National Ice Cream Month going by revealing what a person’s favorite ice cream flavor says about them! Baskin-Robbins recently partnered with Dr. Alan Hirsch, a nationally recognized smell and taste expert and founder of the Smell & Taste Treatment and Research Foundation, to identify what some of the most popular ice cream flavors suggest … Read More
Whirl of Change Wins Popular Vote
The votes are in, and the “flavorite” candidate of the 2008 Baskin-Robbins presidential ice cream show down is Whirl of Change. The flavor was created to represent Senator Barack Obama. Whirl of Change received 51% of the votes; while the McCain flavor, Straight Talk Crunch, garnered 49%. For Obama, the dessert scientists at the Baskin-Robbins ice-cream skunk works created a … Read More
Straight Talk or Whirl of Change?
Baskin-Robbins is joining in on the 2008 presidential election with two new flavors you can vote on! Straight Talk Crunch or Whirl of Change – which is your “flavorite”? Vote today! Baskin-Robbins said in a press release: “Beginning Sept. 3, Americans can vote for their “flavorite” candidate in any Baskin-Robbins store nationwide or online. Flavor polls will close midnight, Oct. … Read More