WMMB Focusing On Exports, Consumer Trust In Coming Year

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This year’s World Dairy Expo was the first for Chad Vincent in his role as CEO of the Wisconsin Milk Marketing Board (WMMB). Vincent says the organization continues to invest checkoff dollars to drive trust, sales distribution and awareness of Wisconsin cheese and other dairy products.

He says exports and emerging markets are a priority, with a focus on Asia and North Africa. But the message to American consumers is just as important at a time when it can be difficult to tell fact from fiction.

“We want to tell the honest truth about farming and farmers and dairy. When people see it coming from the farmers and they hear the truth, it helps us deflect a lot of the misinformation that’s coming at them today and coming at them in the future.”

WMMB also shares that message with students in schools across the country through the Fuel Up To Play 60 program, in partnership with the NFL.

Listen to Jamie’s interview with Chad Vincent here: Interview with Chad Vincent, WMMB

2017 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by Coverage of the Farm Progress Show is sponsored by Alltech  Coverage of the Farm Progress Show is sponsored by Hubbard Feeds
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Keenan Alltech Offers Nutrition Solutions

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Visitors to the Keenan Alltech booth at the 2017 World Dairy Expo told National Sales Manager Dan Gard that they appreciate the uniformity of the mix they get when using any of Keenan’s five mixers on their farms. Gard says consistency drives performance on the farm, whether it is a small farm or one of the larger dairies in the country.

Keenan InTouch Nutritionist Eva Griffin says technology plays a big role in today’s mixing systems.

“The farmer knows exactly what to feed the cows, how much to feed and how long to mix it for. The beauty is that a lot of that is in the Cloud, as well, so behind your machine on farm is a whole nutrition support service,” says Griffin.

Griffin says the paddle mixer is a unique design that provides a gentle mixing process, protecting the structure fiber of the mix and working with nature and not against it.

Listen to Jamie’s interview with Dan Gard and Eva Griffin here: Interview with Dan Gard & Eva Griffin, Keenan Alltech

2017 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by Coverage of the Farm Progress Show is sponsored by Alltech  Coverage of the Farm Progress Show is sponsored by Hubbard Feeds
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Animal Ag Bites 10/9

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  • The Food and Drug Administration’s Center for Veterinary Medicine has released a new video discussing antiparasitic resistance in cattle, sheep, goats, and horses.
  • Alltech has donated $90,000 of its slow-release urea, Optigen, to dairy farms impacted by Hurricane Irma.  Optigen provides a high-quality source of protein to give herds energy during times of environmental or production stress.
  • The American Angus Association has hired three new team members.  JD Rosman and Ali Luety join as communications specialists and Max Steward has accepted a position as video production specialist.
  • The 2017 Advances in Animal Ag report from Animal Agriculture Alliance has just been released.  The report showcases the industry’s commitment to continuous improvement in animal care, responsible antibiotic use, environmental sustainability, and food safety.
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SMART Farmer Katie Roth

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Katie Roth and her husband TJ farm with their partners John and Luann Shea in the southwest corner of America’s Dairyland in Wisconsin where they milk Holsteins and grow all of their feedstuffs on the farm including corn, soybeans, alfalfa and wheat. In addition, she serves as one of the U.S. Farmers & Ranchers Alliance’s (USFRA) Faces of Farming & Ranching.

Katie loves her animals and wants people to know how well dairy cows are treated on farms, which is why she spends a lot of her time on the road for USFRA talking about animal welfare.

Learn more about Katie in this edition – SMART Farmer Podcast with Katie Roth, Wisconsin dairy producer

Subscribe to the SMART Farmer podcast

Learn more about USFRA and SMART Farm

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Alltech Talks Mycotoxins at #WDE2017

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Moisture can mean mold and mycotoxins in grain but Alltech’s Mycotoxin Management Team provides solutions to help safeguard the health of animals and the quality of feed.

At World Dairy Expo this week, team nutritionist Dr. Max Hawkins was talking with dairy producers about how multiple mycotoxins in feed can impact milk production and reproduction. “The level of risk is different from farm to farm, even with the same levels of mycotoxins,” said Hawkins. “It has a lot to do with environment and animal health status.”

Hawkins has tips for producers harvesting silage to prevent the growth of mold that creates mycotoxins in this interview, and more information can be found on Alltech’s KnowMyMycotoxins.com website.

Audio file: Interview with Dr. Max Hawkins, Alltech

2017 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by Coverage of the Farm Progress Show is sponsored by Alltech  Coverage of the Farm Progress Show is sponsored by Hubbard Feeds
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Two More USDA Nominees Get Their Hearing

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The Senate Agriculture Committee yesterday heard from nominees Greg Ibach to be Under Secretary of Agriculture for Marketing and Regulatory Programs and Bill Northey to be Under Secretary of Agriculture for Farm and Foreign Agricultural Services.

“Both Mr. Ibach and Mr. Northey have valuable ‘boots-on-the-ground’ experience. They are both farmers,” said Committee Chairman Sen. Pat Roberts (R-KS). “They know what weighs on the minds of farmers and ranchers, the challenges they face on daily basis, and the focus and drive they put into their life’s work. And, significantly, they are both dedicated public servants who have led their home state’s agriculture departments.”

Earlier this week, the full Senate approved Stephen Censky as Deputy Secretary of Agriculture, and Ted McKinney as Under Secretary of Agriculture for Trade and Foreign Agricultural Affairs.

Here are the opening comments to the committee from Ibach and Northey Ibach/Northey Hearing Comments

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CRYSTALYX® Part of the Alltech Family Now

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Through last year’s acquisition of Hubbard Feeds, CRYSTALYX® Brand Supplements became part of the Alltech family, and we were able to learn more about the low moisture supplement this week at World Dairy Expo.

CRYSTALYX® regional sales manager Tim Clark says they have a wide range of targeted formulas to cover many feeding situations. “We’ve got products for dry cows, transition animals, stress tubs for calves at weaning, and protein tubs and mineral combinations for growing heifers,” said Clark. “Being based on molasses, animals love molasses.”

Learn more in Jamie’s interview from expo. Interview with Tim Clark, CRYSTALYX®

2017 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by Coverage of the Farm Progress Show is sponsored by Alltech  Coverage of the Farm Progress Show is sponsored by Hubbard Feeds
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Dairy Woman of the Year Shares Checkoff Goals

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Pennsylvania dairy farmer Marilyn Hershey is being honored at the 2017 World Dairy Expo as this year’s Dairy Woman of the Year.

Marilyn and her husband live about an hour west of Philadelphia on his family’s dairy farm, just 40 minutes north of the Chesapeake Bay. They milk 850 registered Holsteins. Hershey also serves as Vice Chair of Dairy Management, Inc. She says trust continues to be a focus for the checkoff board.

“Trust is a huge thing we’ve focused on and I think that’s one of the huge differences I’ve seen since I came on the board six years ago. Seeing how important and how critical it is that we show consumers, we give them that element of trust so that they know they can trust us. And it is really important,” says Hershey.

The latest effort is the “Undeniably Dairy” campaign, which is a collaboration of the dairy checkoff, as well as other organizations and businesses across the dairy industry.

Listen to Jamie’s interview with Marilyn Hershey here:Marilyn Hershey, DMI

2017 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by Coverage of the Farm Progress Show is sponsored by Alltech  Coverage of the Farm Progress Show is sponsored by Hubbard Feeds
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Enter The Great Green Getaway Sweepstakes

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If you are at the 2017 World Dairy Expo and raise at least 50 head of dairy cattle you will want to stop by the Alltech and KEENAN booth #3201.

Ireland is known as “the land of a thousand welcomes,” and staying true to its roots, Alltech is upholding the tradition of Irish hospitality by launching The Great Green Getaway. In partnership with KEENAN, an Alltech company, maker of the “Green Machine” mixer wagon, the sweepstakes invites American dairy farmers to enter for the opportunity to win one of three travel-expense-paid trips for two to Ireland in March 2018, coinciding with St. Patrick’s Day.

The tour destinations include a “how it’s made” tour of the KEENAN production facility in Borris, County Carlow, Ireland, a guided VIP experience at the new Pearse Lyons Distillery, visits to a host of high-performance Irish dairy farms and St. Patrick’s Day celebrations in Dublin City Centre.

“We are proud to work with dairy farmers around the world and provide technology to increase on-farm productivity and maximize feed efficiency,” said Robert Walker, chief executive officer of KEENAN. “We are looking forward to welcoming the contest winners to Ireland to show them our innovations while also celebrating Irish traditions.”

The drawing will take place Oct. 7th at 4:30 p.m. at the booth. Winners will be notified.

Listen to all the details of the contest here: Interview with Jenn Norrie, Alltech

View and download photos from the event here: 2017 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by Coverage of the Farm Progress Show is sponsored by Alltech  Coverage of the Farm Progress Show is sponsored by Hubbard Feeds
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Building Trust Key For U.S. Dairy Industry

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Industry representatives at the 2017 World Dairy Expo are focused on building trust with both domestic consumers and those in potential export markets.

Twenty years of farmer funded nutrition research showing that milk fat does not have a negative health impact has resulted in domestic cheese sales hitting an all-time high when it comes to per capita consumption. Consumption of butter is at highest point since 1967. The dairy industry continues to build trust with consumers through its “Undeniably Dairy” campaign.

“Today, trust with the consumer is king. They really want to know more about how their food is produced than ever before,” says Tom Gallagher, CEO of Dairy Management, Inc. of the campaign, which is a collaboration with the entire industry, including processors, manufacturers, dairy cooperatives, and dairy producers. “It’s to talk to consumers about how we treat our animals, sustainability, the good things the industry does in the community, and other things about nutrition.”

As U.S. dairy producers continue to produce more milk, the U.S. Dairy Export Council will continue to focus on domestic markets, but also recognizes the need to increase the dairy export market. That also requires trust.

“In order for you to try a product, you have to initially have some level of trust that it’s safe, that it’s nutritious, that it’s delicious,” says Tom Vilsack, CEO and president of the U.S. Dairy Export Council (USDEC). “We have that opportunity to create that sense of trust in countries around the world because we have a safe product, we have one that’s stably produced, we have one that’s sustainably produced, we have one that’s delicious and nutritious. So it’s an opportunity for us to market U.S. dairy.”

Vilsack says emerging markets in places like Asia, the Middle East, North Africa and the Caribbean will be very important. USDEC also hopes to open up the Canadian market for U.S. dairy products in the near future.

Listen here to Jamie’s interview with Tom Gallagher: Tom Gallagher, DMI

Listen here to Jamie’s interview with Tom Vilsack: Tom Vilsack, U.S. Dairy Export Council

Listen here to a panel discussion featuring Tom Gallagher and Tom Vilsack at the 2017 World Dairy Expo: DMI-USDEC Panel Discussion

Coverage of World Dairy Expo is sponsored by Coverage of the Farm Progress Show is sponsored by Alltech  Coverage of the Farm Progress Show is sponsored by Hubbard Feeds
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