This is a two blog post. That means that it will appear on AgWired and on World Dairy Diary. Why? Because these folks did a great media relations event at World Dairy Expo and they have new product news.
They are Virtus Nutrition & Lallemand. Now I don’t know about you but it’s not easy to understand and write about what these folks make. However, they did what it took to get the media there and “explain” it. We were invited to a wine tasting/product discussion. I missed the introduction so I never did fully understand the relationship between Virtus and Lallemand, except that Lallemand manufacturers and Virtus distributes.
However, Lallemand makes yeast and yeast is used in wine making. In fact, we learned that most of the wine made in the world uses Lallemand manufactured yeast! Yeast is also used in animal nutrition and there are different kinds of yeast that produce different kinds of results.
So, what they did was have us taste 3 different kinds of wine that were made with all the same ingredients except that the yeast for each was different. They all tasted different and this demonstrated the whole point of the presentation that followed on animal nutrition! Very creative and very well done. Besides, they brought in a wine expert, Lallemand’s own Bob Charley, who is a forage products manager. He was excellent. In fact, the wine was excellent.
The best part was leaving though and receiving a 2-bottle wine holder with corkscrew and a bottle of red and white inside! I only have the white left. They stocked the holders with New Glarus Primrose Winery products, which was also a good idea since we were in Wisconsin and the winery is located in New Glarus, WI. Let’s do it again Lallemand & Virtus.
Virtus Nutrition, headquartered in Fairlawn, Ohio, today introduced Strata G™ with Omega-3 Fatty Acids, the first in a line of new products to appear under the new Strata G brand name. “Strata G products feature specific fatty acids, such as omega-3’s, that are meant to be strategically fed at a specific time for a specific result,” said Scott Sorrell, Director of Marketing for Virtus Nutrition.
Virtus Nutrition, headquartered in Fairlawn, Ohio, today announced a new, patented manufacturing process — Engineered Fatty Acid Conversion Technology (EFACT™) — that enables the company to produce calcium salts from virtually any fat source. “Science is just beginning to discover and understand the power of certain specific fatty acids,” said Dr. Steve Koenig, President and CEO of NutriScience Technologies, holding company of Virtus Nutrition. “EFACT gives us the ability to build new products with virtually any fatty acid profile from a wide variety of fat sources”.”