Accelerated Genetics – Our Newest Sponsor

Chuck Zimmerman

Accelerated GeneticsWe’d like to welcome the newest sponsor to World Dairy Diary. Accelerated Genetics!

Accelerated Genetics is helping us to continue to bring you a unique perspective on the dairy industry. They believe “Innovation Breeds Excellence. Through the use of innovative techniques, dedicated sales representatives, farm products and technological research, Accelerated Genetics possesses the vision needed to help today’s producers bring excellence into their herds.” It takes an innovative company like this to sponsor the dairy industry’s only news blog.

I’d like to especially thank Angie Daugs for her interest and support. We’re committed to building World Dairy Diary into a world class interactive dairy industry news site and Accelerated Genetics is helping make that dream a reality.

Accelerated Genetics

An Interview With The NCBA President-Elect

Chuck Zimmerman

I don’t know how many of you will be interested in this but I just recently interviewed Mike John, who is the president-elect of the National Cattlemen’s Beef Association. Since you may be interested in what’s going on with the beef side of the business I thought I’d post a link to the interview here so you can listen to it.

Mike talks about the issues that will be discussed at the upcoming Cattle Industry Convention & Trade Show in Denver. He encourages cattlemen to become members and get involved in the process. I’ll be there blogging the meeting and will have some more announcements about it as we get closer.

You can listen to my interview with Mike, which is my weekly ZimmCast program on sister site, AgWired, here: Download MP3 File

Audio, General

Happy New Year From ZimmComm

Chuck Zimmerman

ZimmComm, Marketing & CommunicationsIt’s the end of the year and although I don’t have a “year in review” to offer I do have some statistics, reflections and ideas to share. Statistics as in traffic to the ZimmComm blogs. I’ll update this post if there’s a big change in the numbers by midnight (that is if I remember). ZimmComm is the publisher of World Dairy Diary and also publishes other blog sites.

NUMBERS

AgWired got it’s “official” start on March 15. In 9 1/2 months we’ve had 16,000 unique visitors who have visited a total of 51,000 times. I like the fact that we’ve had 1,000,000 hits. That’s a million folks! Page views is right at 750,000. I’m happy with this. Talk about WOMA. We’ve only promoted this site to about 1,300 people. Somebody is telling somebody else about it. A very tiny percentage of our visitors come from a search engine. Most type it directly into their browser or are using a bookmark.

This fall we started 2 more farm news blogs. World Dairy Diary was kicked off in August in advance of World Diary Expo. To date it’s had 7,000 unique visitors that have visited a total of 15,000 times. Our latest blog is Energy.AgWired.com. We haven’t really promoted it yet but it’s already had 1,500 unique visitors who have visited 7,000 times. We’ll see a lot of growth in 2006 on these sites as we begin to develop and promote them more with the addition of new sponsors!

REFLECTIONS

ZimmComm was started with the idea that it would be a “traditional” advertising agency. That was in March of 2004. Very quickly it was obvious that our talents could be put to use by our prospective clients in some non-traditional ways. For example, as former farm broadcasters, Cindy and I created Talking News Releases, a service that targets broadcast reporters and includes pre-recorded audio. We developed a list of farm and non-farm reporters to push these releases out to. This led to conducting audio production work for clients which is used on-air and online. The evolution of this service is now AgNewsWire.AgWired.com. Besides distributing news releases to reporters we’re now posting them directly in front of farmers via website content managed by Quickfarm. This is “unfiltered” content that the farmer gets to read, interpret or just ignore. His/her choice.

I quickly realized that I don’t speak html and do not like designing and managing traditional web pages. At Steve’s suggestion I started a blog site. Once I realized what you can do with a blog I started preaching the power of the blogosphere and we now create blogs for clients and manage several of our own. I look at these blogs as online publications that contain media rich content (audio, video, pictures and perspective). This led to podcasting and the ZimmCast was born. We now produce client podcasts and expect to see this portion of our business explode in 2006. As I like to say, “create your own media.” Let your customers and members get what they want when they want it and wherever they want.

So I guess you have to say that we’re a “new media” company. We want to help our clients deliver their message directly to the people they want to reach in as efficient and cost-effective a way as possible. As my friends at Learfield are realizing, it’s time to get on the Long Tail.

IDEAS

Blogging: Think about it. How are you personally communicating with your members or customers now? Are you? Do you email some and snail mail others? Why not let them see inside your company or organization? Maybe it’s your CEO or maybe its a technician. Somebody on the staff probably has a blogger inside. Just don’t think that you can have the PR department ghost write for someone else. It will probably backfire. People want honesty and transparency. That’s what makes you credible. This new look inside will really set you apart from your competition. If you’re not sure who on staff can do this you might want to find out who already has a personal blog. You might be surprised.

Podcasting: The video iPod is here and the walls of traditional media are tumbling down. Even if you don’t think you’re a broadcaster you can hire a company like ZimmComm to create your own radio or tv show. You control the content. Your customers can subscribe to it (opt-in) and watch or listen to it whenever and wherever they want. That can be on their computer or on their portable digital media player. I can even do it on my mobile phone!

RSS: I’m not going to try to explain this. For a reasonable fee though . . . Actually I just want you to think of “feeds.” It’s the future, my friends. New browser software will have this built in. You can create custom search engine pages now that handle this for you. By this, I mean subscribing to feeds of information. This can be information that you produce like a newsletter. It can be audio or video which makes it podcasting. It can be any kind of content that you want to syndicate to your customers. They’re looking for it. Why not make it easy for them to get it. The best part is that it’s not email. You’ll probably see it showing up on websites using this icon: RSS Feed

That’s it. I’m done for 2005. I hope ZimmComm has helped you in your business in one way or another. We’re very excited about 2006. The new media business is just starting to heat up in agriculture. We’re proud to be a part of it and will see you onsite or online in the new year.

General

Lallemand Supports Organic Producers

Chuck Zimmerman

LallemandI’ve been meaning to write about my friends at Lallemand. They have been promoting their quality and committment to organic producers. This includes a portfolio of products approved for organic use like: Alkosel, Agrimos, Biotal, Levucell SB and Levucell SC. You can find out all about these products on their website.

In order to help me understand (by increasing my alertness with caffeine) they also sent me some great San Louis gourmet coffee from Alotenango, Guatemala. I can’t find a website for this coffee or the importer, Lankin Corporation, but if you can find it, it’s good! It’s farm fresh roasted and packed.

Dairy Business

25 Years For Trans Ova Genetics

Chuck Zimmerman

Trans Ova GeneticsAre you going to the National Western Stock Show? If so, you can congratulate Trans Ova Genetics.

Trans Ova Genetics announces its silver anniversary, celebrating 25 years of market-leading service in the bovine embryo transfer industry. This anniversary celebration will be highlighted at the Trans Ova Genetics booth located North of the cattle barn at the 2006 National Western Stock Show in Denver and various other industry events throughout the year.

Dairy Business

Still Get Your Markets By Phone

Chuck Zimmerman

USDA AMSYou probably know you can visit the USDA AMS Dairy Market News website to get their reports. The site covers “the supply, demand, and price situation every week on a regional, national, and international basis for milk, butter, cheese, and dry and fluid products.”

Did you know they still have a phone call-in system to access reports? Just call 608-224-5088 and enter “1” to get started.

Government

Mayfield Dairy Farms And The Vacreator

Chuck Zimmerman

Mayfield Dairy FarmsSometimes the good old fashioned way is best. At least that’s what Mayfield Dairy Farms believes and proves is working.

In 1955, when companies were unveiling such high-tech marvels as microwave ovens and wireless television remotes, Tom and C. Scott Mayfield were investing in a lesser-known technology that would become the cornerstone of their small dairy’s modern day success.

The Mayfields banked on a promising new vacuum heat technology guaranteed to yield a better tasting milk, thus boosting sales. Five years after mortgaging the family farm to build the Southeast’s first modern milk processing plant, the sons of dairy founder T.B. Mayfield, Jr., purchased the nation’s first vacreator — a vacuum processor used to remove unwanted flavors and odors from milk — for installation in their Athens, Tenn., milk plant.

“The taste of onions and other strong flavors in a cow’s diet alter the taste of milk,” said President Scottie Mayfield, the fourth generation of the Mayfield family to be directly involved in the dairy’s operation. “When we first began using the vacreator to remove unwanted flavors, it was instant success. Sales jumped 25 percent that year.” Today Mayfield is the only dairy in the country that still uses a vacuum heat process to pasteurize milk.

They have a nice interactive website where you can listen to their radio commercials and view a video history of the company.

Dairy Business, Milk

Pacific Northwest Cheese Project

Chuck Zimmerman

Time to get back to work here at ZimmComm so let’s get started!

I just found a website you might want to look at. It’s a blog on cheese called the Pacific Northwest Cheese Project, “All about Pacific Northwest cheese, cheesemakers and other cheese related notions.” The author is Tami Parr who lives in Portland, Oregon and describes the site as “a reference and guide to Northwest cheese and cheesemakers…but also a discussion and conversation about cheese and issues related to cheese (including the environment, labor issues, production issues and the like).”

Check the site out. Know of any others we should bring to our readers attention?

Cheese

Merry Christmas From ZimmComm

Chuck Zimmerman

Staff of ZimmCommZimmComm, Marketing & Communications is the publisher of World Dairy Diary. Our staff wishes you and yours a very merry Christmas.

From l-r are Amy, Cindy, Chuck and CJ the office dog. We promise to bring you a lot of interesting news and information in the coming year. It’s time now to take the weekend off and celebrate why we are so blessed.

General