If you love Oreos and milk you’ll love the new Got Milk tv commercial called “Triplets.” The California Milk Processor Board has teamed up with Oreos once again for a new campaign.
First came a marriage made in snacking heaven. Now they’re having Triplets – literally. For the third time in nearly 10 years, Oreo® and milk have come out publicly with a new commercial collaboration. This time it’s a 30-second TV spot entitled Triplets. The California Milk Processor Board (CMPB) is teaming up once again with Kraft Foods for the latest GOT MILK? – Oreo ad. For Triplets, Kraft’s Nabisco® division has agreed to let the CMPB tag their commercial with the GOT MILK? trademark.
Launching December 26, 2005 and airing throughout January 2006, this is the second time the CMPB has re-tagged a partner ad. “Oreo cookies and milk are a delicious combination. And the advertising synergy is just as sweet,” says Steve James, CMPB Chairman. “Nabisco has produced a wonderful milk spot.”
Here’s the storyline:
Triplets opens up on three identical young “ballerinas” seated at the kitchen table. One of the triplets serves milk in tall narrow glasses for herself and her sisters and they prepare to dunk their Oreo cookies in unison. When the Oreo cookies won’t reach the small amount of milk in the bottom of each tall glass, the adorable triplets decide working together is the only way to go. So they combine their milk into one glass and easily dunk their cookies as they savor their triumph. The ad closes not with the original Oreo tagline, but with the now-universal question, “Got Milk?”