Triplets Got Milk & Oreos

Chuck Zimmerman

Oreos Got MilkIf you love Oreos and milk you’ll love the new Got Milk tv commercial called “Triplets.” The California Milk Processor Board has teamed up with Oreos once again for a new campaign.

First came a marriage made in snacking heaven. Now they’re having Triplets – literally. For the third time in nearly 10 years, Oreo® and milk have come out publicly with a new commercial collaboration. This time it’s a 30-second TV spot entitled Triplets. The California Milk Processor Board (CMPB) is teaming up once again with Kraft Foods for the latest GOT MILK? – Oreo ad. For Triplets, Kraft’s Nabisco® division has agreed to let the CMPB tag their commercial with the GOT MILK? trademark.

Launching December 26, 2005 and airing throughout January 2006, this is the second time the CMPB has re-tagged a partner ad. “Oreo cookies and milk are a delicious combination. And the advertising synergy is just as sweet,” says Steve James, CMPB Chairman. “Nabisco has produced a wonderful milk spot.”

Here’s the storyline:

Triplets opens up on three identical young “ballerinas” seated at the kitchen table. One of the triplets serves milk in tall narrow glasses for herself and her sisters and they prepare to dunk their Oreo cookies in unison. When the Oreo cookies won’t reach the small amount of milk in the bottom of each tall glass, the adorable triplets decide working together is the only way to go. So they combine their milk into one glass and easily dunk their cookies as they savor their triumph. The ad closes not with the original Oreo tagline, but with the now-universal question, “Got Milk?”


Milk Orders Final Decision Announced By USDA

Chuck Zimmerman

USDAUSDA has announced a final decision to amend the Pacific Northwest and Arizona-Las Vegas Milk Orders.

he U. S. Department of Agriculture today announced a final decision that adopts amendments to the current provisions of the Pacific Northwest and Arizona-Las Vegas milk marketing orders. This decision is based on testimony and evidence given at a public hearing held at Tempe, Ariz., beginning on Sept. 23, 2003; reconvened and continuing at Seattle, Wash., on Nov. 17, 2003, and reconvened and concluding at Alexandria, Va., on Jan. 23, 2004. The decision establishes a three million pound per month route disposition limit, which if exceeded, would subject a producer-handler to the pooling and pricing provisions of the Pacific Northwest and the Arizona-Las Vegas milk marketing orders.

The final decision will be published in the Dec. 9 Federal Register. USDA will conduct a vote to determine producer approval. If producers approve the order as amended by the final decision, a final rule will follow to implement the changes.

For additional information about the decision contact:

James R. Daughtery, Market Administrator USDA/AMS/Dairy Programs 1930-220th Street, S.E., Suite 102 Bothell, Washington 98021-8471 Tel. (425) 487-6009.


Holstein Association Regional Meeting Schedule

Chuck Zimmerman

Holstein Association USAIt’s regional meeting time for the Holstein Association USA. They just announced the schedule:

Saturday, Dec. 3, 2005: 8:00a.m – 11:00 a.m.
Salem, Oregon
Already held

Saturday, Jan. 14, 2006: 8:00a.m – 11:00 a.m.
Alexandria Bay, New York
Riveredge Resort (Region 1)

Friday, Jan. 27, 2006: 1:00 p.m. – 4:00 p.m.
Pigeon Forge, Tennessee
Holiday Inn (Region 4)

Friday, Jan. 27, 2006: 9:00 a.m. – 12:00 p.m.
San Luis Obispo, California
Embassy Suites Hotel (Region 9)

Friday, Feb. 17, 2006: 7:30 a.m – 10:30 a.m.
York, Pennsylvania
York Holiday Inn (Region 2)

Friday, Feb. 17, 2006: 1:00 p.m. – 5:00 p.m.
Wichita, Kansas
Wichita Airport Hilton (Region 7)

Saturday, Feb. 25, 2006: 6:45 a.m. – 8:45 a.m.
Oconomowoc, Wisconsin
Olympia Resort & Conference Center (Region 5)

Saturday, Mar. 4, 2006: 1:00 p.m. – 4:00 p.m.
Owatonna, Minnesota
Comfort Inn (Region 6)

Friday, Mar. 10, 2006: 7:30 p.m. – 10:30 p.m.
New Philadelphia, Ohio
McDonald Marlite Conference Ctr. (Region 3)

For more information on the meetings visit their website.

Holstein Association

Purdue Researchers Explain How Dairy Helps Burn Fat

Chuck Zimmerman

Dairy CheckoffThere’s more good news for dieters who like their dairy products according to the National Dairy Council.

A new clinical trial, published today in the American Journal of Clinical Nutrition by researchers at Purdue University, found that women burned more fat and more calories after a meal when their diets included 3-4 servings of dairy daily. “From the results of this study, we put together a rough calculation based on the increased fat burned from a meal that suggests a high dairy diet followed over a year could potentially result in the loss of 10 pounds of fat a year,” commented Dorothy Teegarden, Ph.D., lead investigator and professor of nutrition at Purdue University.

That’s a big wow! You can also find a story on this new study here.

Industry News

DMI Leader Speaks Out On Sales

Chuck Zimmerman

Dairy Management IncDairy Management, Inc. is gearing up to work on consumer sales according to the latest news out of their annual meeting in San Francisco. As the headline says, ““It’s not enough to build demand. Producers demand that we build sales.”

Dairy promotion’s 2006 industry vision will help U.S. dairy producers grow their businesses by working to convert milk into products consumers really want, said Tom Gallagher, chief executive officer of Dairy Management Inc.™ (DMI), which manages the national dairy checkoff program. Gallagher spoke with more than 1,000 dairy producers and other industry representatives attending the 2005 National Dairy Board/United Dairy Industry Association/National Milk Producers Federation Joint Annual Meeting in San Francisco. Much of today’s dairy industry is production-driven, as opposed to consumer-driven, and thereby ignores unmet demand, Gallagher said. Total growth of dairy in traditional forms – such as white milk in gallons, American-style cheeses sold domestically, and mozzarella – will grow only slightly over the long haul.

“This depicts current dairy sales in a production-driven industry. The problem is, this approach ignores POTENTIAL sales,” Gallagher said, adding that the industry must define the market by what consumers want.

If you want more information about the meeting and the dairy checkoff visit Dairy Checkoff Works.

Industry News

SWCMA Scholarship Announced

Chuck Zimmerman

Heads up all you aspiring cheese makers out there. It’s time to consider applying for the 4th Annual Young Dairy Producer Educational Scholarship.

The Southwestern Wisconsin Cheese Makers Association (SWCMA) is announcing their 4th Annual Young Dairy Producer Educational Scholarship, an individual scholarship to allow a young dairy producer to pursue dairy (milk) production educational opportunities. This year’s scholarship amount has been increased to $2,000.00 to further encourage young dairy producers to continue in the dairy industry, and help maintain the supply of milk to area cheese plants. All students whose Wisconsin-based dairy farm markets their milk to any SWCMA member plant* [see member list included on the application form] is eligible to apply. Family members or farm employee family members are both eligible to apply for this scholarship.


World Ag Expo Featuring Seminars & Tours

Chuck Zimmerman

World Ag ExpoIt’s soon going to be time for World Ag Expo and maybe you don’t know how committed to the dairy industry this show is. According to the latest news from the Expo:

A wide selection of informative dairy seminars and exhibits will be featured daily at the 2006 World Ag Expo, Feb. 14-16. All World Ag Expo seminars are free with paid admission. Dairy seminars are designed to assist dairymen in the planning and operation of their dairies. The 2006 seminars will be held in the Hilvers Building, located on the east end of the World Ag Expo show grounds at Median and S Streets, and are coordinated by DairyBusiness Communications.

“We look to help dairymen run their businesses at maximum efficiency for maximum profit,” said 2006 World Ag Expo Chairman, Erin Ferguson.
Tulare County, the home of the International Agri-Center, where the World Ag Expo is held, is the most productive dairy region in the world. Exhibits, equipment, products, technologies, and services are housed in the 80,000 square foot Dairy Center and surrounding areas during the World Ag Expo.

In addition to the seminars you can look forward to tours of local dairy operations too:

Each day of the show, visitors can choose either a Dairy/Farm Tour or an Agribusiness Tour. Tours are scheduled to run concurrently, 10 a.m. to 2 p.m., leaving from the Heritage Complex, located on the west end of the show grounds. Farm Tours Committee Chairman, David Watte, chose sites that will be in “full swing” operation during February, providing a maximum experience at each site.


MO State Milk Board Members

Chuck Zimmerman

Missouri Department of AgricultureThe Missouri Department of Agriculture houses the the Missouri State Milk Board. They just re-appointed 2 members:

Gale Hackman (D), of Jefferson City, is president and chief executive officer of Central Dairy Company. Hackman holds a bachelor’s degree in business/accounting from the University of Missouri, Columbia.

William B. Siebenborn (D), of Trenton, is the owner of a dairy farm.
Siebenborn is a graduate of Trenton Junior College and Missouri Valley College and completed dairy science and agriculture courses at the University of Missouri.

Government, Industry News

Holstein Foundation ArtSale Deadline

Chuck Zimmerman

Holstein FoundationTime is running out fast on the Holstein Foundation online ArtSale. Here’s a place to get some holiday shopping out of the way in advance.

Bidding in the Holstein Foundation ArtSale will close December 1, 2005 at 5:00p.m. EST. Visit to view the Art Sale Catalog and bid on your favorite piece. The high-quality paintings, ceramics, and sculptures, all relating to dairy cattle, make perfect holiday gifts. All proceeds from the Holstein Foundation Art Sale benefit Foundation programs. Bidding is expected to be very busy on December 1, so make sure your bid is the last one! For any questions relating to the Art Sale, or to phone in bids on December 1, please contact Jess Strout at 800-952-5200, ext. 4128 or

Holstein Association

Microdairies Facing Regulators In Washington

Chuck Zimmerman

WASDO PamphletHere’s an interesting item about the raw milk situation in Washington state. This is from an AP story. Basically, it looks like the Washington state dept. of agriculture wants people producing and selling raw milk to be licensed and regulated or shut down.

To combat this 2 groups have been formed, the Washington Association of Shareholder Dairy Owners and Raw Dairy Choice Campaign.

I can’t remember when I’ve had raw milk. I know it was in my bottle as a baby since my grandfather had a dairy next to where my home was. But then we started getting it delivered in bottles and pasteurized. Nowdays we get it as 1%, 2%, etc. I only like it whole myself. The story mentions microdairies. Kind of sounds like micro breweries. A nice place to go get a cold bottle of freshly bottled home brew, er, milk.

Industry News