Meet The Marketing Manager

Chuck Zimmerman

Chuck & Lisa BehnkeHave you ever wondered how information about the World Dairy Expo gets out to the public? It’s all the work of Lisa Behnke, Marketing Manager (pictured to the right of yours truly). She’s hard at work now getting ready for all the media representatives who will be covering Expo. Of course she also does other things and I think you’ll be able to tell from my interview with her that she’s proud of World Dairy Expo and committed to making it even better.

You can listen to my interview with Lisa here: Download MP3 File (MP3 File 5MB)

World Dairy Expo

New Holstein Association Classifiers

Chuck Zimmerman

Holstein Association USAThere are some new classifiers at the Holstein Association.

Holstein Association USA, Inc. welcomes two new employees to their Classification team.

Jim Meyer, Peotone, Ill., has a bachelor’s degree in Dairy Science from the University of Illinois.
Brian Kelroy is a graduate of the University of Wisconsin-Madison with a bachelor’s degree in Dairy Science.

“We are delighted to add classification staff with the background and ability that Jim and Brian bring to the team,” said Dan Meihak, Holstein Association USA, Inc. Executive Director, Herd Advancement Services.

Holstein Association

Shop Till You Drop At The Purple Cow

Chuck Zimmerman

Purple Cow Gift ShopDid I mention that there’s a gift shop at World Dairy Expo? Yep. So bring your shopping list.

The Purple Cow Gift Shop, World Dairy Expo’s one-and-only official gift shop, is seasonal and only open during the show. During the week of the show you’ll be able to shop and browse from the largest selection of cow related items that you’ll ever find. Whether shopping for yourself or the hard-to-buy for person on your gift list, the Purple Cow Gift Shop is sure to have something for all cow lovers from infants to grandparents. Also available only at the Purple Cow are the 2005 collector pins, milk bottles, mugs and hats.

Located on the north end of the Exhibition Hall lobby, the Purple Cow will be open from 9:00am – 6:00pm.

World Dairy Expo

Auction At Expo

Chuck Zimmerman

Winconsin Dairy Products AssociationThe Wisconsin Dairy Products Association just announced it’s World Dairy Expo Championship Dairy Products Contest Auction which will be held on October 4.

The World Dairy Expo Championship Dairy Product Contest will hold an auction of all first place winners on Tuesday, October 4, 2005, 5:00 pm, Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, WI. There will be 23 first place contest entries up for bid, as follows:
Cheddar, Land O’Lakes, Kiel, WI
Aged Cheddar, Land O’Lakes, Kiel, WI
Colby Jack, Alto Dairy, Waupun, WI
LMPS Mozzarella, Alto Dairy, Waupun, WI
String Cheese, Crave Brothers Farmstead Cheese, Waterloo, WI
Provolone, Dairy Farmers of America, Turlock, CA
Black River Blue Cheese, North Hendren Co-op Dairy, Willard, WI
Morel & Leek Jack, Meister Cheese, Muscoda, WI
Horseradish Flavor Cold Pack, Pine River Pre Pack, Newton, WI
PP Colored American Cheese, AMPI, Portage, WI
Cream Cheese, Swiss Valley Farms, Luana, IA
Braun Suisse Brick, Chalet Cheese/Deppeler Factory, Monroe, WI
Stravecchio Parmesan, The Antigo Cheese Co., Antigo, WI
Lemonweir Gold, Natural Valley Cheese, Hustler, WI
Cabot Salted Butter, Cabot Creamery Co-op, Montpelier, VT
Unsalted Butter, O-AT-KA Milk Products, Batavia, NY
Strawberry FOB Lowfat Yogurt, Dean Foods, Richland Center, WI
Blueberry Lowfat Yogurt, Swiss Valley Farms, Cedar Rapids, IA
Large Curd Cottage Cheese, Louis Trauth Dairy, Newport, KY
Vanilla Ice Cream, Gifford’s Ice Cream, Skowhegan, ME
Chocolate Ice Cream, Ashby’s Sterling Ice Cream, Shelby Two, MI

Cheese & Butter
Fair Oaks Dairy Products,
Fair Oaks, IN

Grade A & Ice Cream
Louis Trauth Dairy
Newport, KY
Sour Cream

The October 4 event will begin at 5:00 pm with a reception featuring a cheese fondue and special foods and pastries created by the MATC Culinary School utilizing the 2nd & 3rd place (cheese and butter classes) winners of the World Dairy Expo Championship Dairy Product Contest. Free beer and a cash bar will also be offered. At 6:30pm the auction will commence with Mr. Doug Wilson, Cooperative Resources International, serving as the featured auctioneer. All successful bidders will receive the product they bid on, plus a commemorative keepsake for their participation. A portion of the proceeds from the auction will be donated to the Professional Dairy Producers of WI (PDPW) to support their efforts to assist current and beginning producers achieve success in dairy farming. The proceeds will also be used to help defray contest expenses.


Welcome Qualisoy To World Dairy Diary

Chuck Zimmerman

QualisoyWe’d like to welcome our newest supporter to the offical weblog of the World Dairy Expo. Qualisoy is helping make this online diary of information about the Expo possible. Qualisoy is “a collaborative effort among the soybean industry to develop healthier soybeans and soy oil, reduce environmental impacts of livestock production through improved soybean meal, and improve the global competitiveness of the U.S. soybean industry.”

We look forward to learning more about Qualisoy in the days ahead and seeing them at Expo!


SW Plains Dairy Directory Available

Chuck Zimmerman

Dairy DirectoryAre you looking for information on dairies in the southwest? Then you need one of these. You can go to Dairy Directory Publishers website or visit them at World Dairy Expo, booth 27TT in the Coliseum. They’ll be selling them there for the special Expo price of $25. Here’s how they describe it:

A first-of-its-kind directory covering the Southwest Plains with a focus on the dairy industry now is available. This glossy, 74-page directory features maps with dairy locations, pages with county-specific information, and a listing of companies and associations that provide services to the dairy industry in this area.

“Whether people are looking for a place to relocate or expand their dairies, or they’re already doing business in the Southwest Plains, they’ll find this directory an invaluable resource,” says Janet Claborn, director of economic development, Muleshoe, Texas. “The directory truly reflects the welcoming and supportive spirit that the growing dairy industry has found here in eastern New Mexico, and the Texas Panhandle and south Plains.”


Alto Cheese Award Winning

Chuck Zimmerman

Alto Dairy CooperativeWe posted the results of the recent 2005 World Dairy Expo Championship Dairy Product Contest and one of the winners has proudly proclaimed their winnings. I just received their release from my Google News Alert.

Alto’s Colby – Jack and Mozzarella cheeses placed first in their categories. Colby – Jack made at the Black Creek cheese plant earned 99.95 points out of a possible 100, while the Mozzarella entry from Waupun merited 99.10 out of 100 possible points. A block of cheddar cheese from Alto Dairy also placed second in its class.

Within the past three years Alto Dairy’s Mozzarella has won ten major cheese awards in national and state cheese competitions. “The ongoing commitment to produce high quality milk by Alto dairy member-producers combined with a promise to deliver on excellence by Alto employees is credited to the number of cheese awards Alto earns,” said Rich Scheuerman, Alto’s CEO. “Everyone involved should feel very proud of these outstanding accomplishments.”

Alto Dairy is a member-owned cooperative of dairy producers manufacturing more than 550,000 pounds of American and Italian-style cheese per day at the company’s Waupun and Black Creek, WI facilities from a daily intake of more than five million pounds of milk. For more information, visit


Tour The Farm At Expo

Chuck Zimmerman

Maybe you didn’t know that by visiting World Dairy Expo you can actually tour a number of different farms while you’re at the show! They’re “Virtual Farm Tours.”

Some of the most efficient dairy operations from coast to coast will be featured in World Dairy Expo’s 2005 Virtual Farm Tour program. Attendees can take advantage of touring operations from Iowa, Wisconsin, New York, Maryland, Minnesota, Texas, Kansas and Vermont without ever leaving the Expo grounds.

The tours will be presented Tuesday through Saturday in the Exhibition Hall meeting rooms. Producers will present a half-hour video or pictorial overview of their operations, featuring everything from management practices and on-farm processing to employee relations and manure management. Time for questions and answers will follow. There is no cost for these tours. Tour sponsors include: AgStar Financial Services, NutriDense/BASF Plant Science, Badgerland Farm Credit Services, Udder Tech, Inc., Cover-All Building Systems, Page & Pedersen International, Ltd., Performance Products, Inc., Mycogen Seeds, Purina Mills, LLC and Vita Plus Corporation.

Visit the World Dairy Expo website here to see the full tour schedule: Virtual Farm Tours

World Dairy Expo

Monster Milker On Monster Garage

Chuck Zimmerman

Bou Matic Monster MilkerPut a cow in one end and get chocolate and regular milk out the other. Who’d have thought it possible? With a little help from Bou-Matic it is and it’ll be on display at World Dairy Expo.

In a bit of reality TV and a lot of professional planning, design, engineering and finish welding and polish help from California Bou-Matic Dealer Turlock Dairy & Refrigeration, the entire five-day process of rebuilding a 1959 Chevrolet milk truck into a mobile milking parlor and the successful conclusion of milking a cow was chronicled on tape.
This is all being done for the Discovery Channel show Monster Garage.

The Monster Milker will be featured in the show that airs at 8pm Central time on October 3rd, the day before Expo. I interviewed Bou-Matic’s Mark Clarke, product manager, who was on the design team for the truck. You can listen to my interview with Mark here: Download MP3 File (MP3 File 5MB)

Mark describes how the project came about, the team and how they worked to create the design the show wanted and how his company is using it in its promotional efforts.

Exhibitor, Milk