Meet the 69th Alice in Dairyland

Lizzy Schultz

For Alice in Dairyland, Wisconsin’s main agricultural ambassador, her goal is to educate audiences across Wisconsin about the $88 billion economic impact and importance of the state’s diverse agriculture industry in the daily lives of Wisconsin citizens. World Dairy Expo is a major event for Alice, and AgWired was able to sit down with Ann O’Leary, the 69th Alice in …

Ag Group, Agribusiness, Audio, Dairy, Education, World Dairy Expo

Alice in Dairyland Engages Youth in Agriculture

Lizzy Schultz

In an effort to educate audiences across Wisconsin about the importance and global impact of agriculture, the Wisconsin Department of Agriculture, Trade, and Consumer Protection(DATCP) has created a secret weapon: they call her Alice, and the role she holds as an agricultural industry professional is making an incredible impact on Wisconsin youth. Alice in Dairyland is a one year, full …

Ag Group, Agribusiness, Audio, Communications, Dairy, Education, World Dairy Expo, Youth

Alice in Dairyland Meets the Press

Cindy Zimmerman

As a public relations professional working for the Wisconsin Department of Agriculture, Alice in Dairyland is no stranger to doing interviews with the media, so she kept the reporters at World Dairy Expo busy last week. Rochelle Ripp, pictured here being interviewed by Bob Meyer with Brownfield Ag News, is this year’s 2012 Alice in Dairyland and she is the …

Audio, World Dairy Expo

Ripp Named Alice in Dairyland

News Editor

Congratulations to Rochelle Ripp, the 65th Alice in Dairyland! Ripp, who was a 2009 graduate of UW-Platteville and an Alice finalist in 2010, is an associate marketing executive for the Madison-based Filament Marketing, where she utilizes strategic marketing and innovative communications to promote agricultural products, services and initiatives. “It is truly an honor to be selected as Alice in Dairyland …


Wirkus 64th Alice in Dairyland

News Editor

Congratulations to Katie Wirkus of Athens, Wis. for being selected as the state’s 64th Alice in Dairyland! Wirkus was selected from five finalists for the full-time public relations position at DATCP. “As one of the most recognizable spokespersons of Wisconsin agriculture, Alice in Dairyland has an important role in connecting the rural and urban communities,” said Wirkus. “As the 64th …


Alice in Dairyland Pumps Ethanol

Cindy Zimmerman

Alice in Dairyland (aka Cheryl O’Brien), Wisconsin’s official agricultural ambassador, helped to promote ethanol last week during a Minnesota-Wisconsin “Border Battle” between two fuel retailers on opposite sides of the St. Croix River. The promotional event on Thursday featured a rush-hour special where both stations sold E85 (85 percent ethanol fuel) at an 85 cents per gallon discount from 4-6 …

General, Promotion

Lindner is 63rd Alice in Dairyland

News Editor

Congratulations to Christine (Lepple) Lindner for being named the 63rd Alice in Dairyland! She was one of six final candidates for the public relations job that carries six decades of Wisconsin agricultural tradition. “My goal as Alice in Dairyland is to encourage consumers to take action with their dollars in supporting Wisconsin agriculture by buying locally-grown products,” Lindner said. “As …

Education, Media

Alice in Dairyland at World Dairy Expo

Cindy Zimmerman

World Dairy Diary coverage of World Dairy Expo is sponsored by: Our first interview from World Dairy Expo is with Cheryl O’Brien, the current reigning Alice in Dairyland. Cheryl grew up on a dairy farm in southwest Wisconsin, majored in journalism at the University of Wisconsin, and now has the privilege of representing Wisconsin’s agricultural industry as the 62nd Alice …

Alpharma, Audio, Charleston-Orwig, General, Hoard's Dairyman, Novus International, World Dairy Expo

Alice in Dairyland

Cindy Zimmerman

Our first official Milking Parlor podcast from World Dairy Expo is with the lovely and talented “Alice in Dairyland,” aka Jill Makovec. “Alice in Dairyland is Wisconsin’s official spokesperson for agriculture,” she says. “Alice’s primary role is to educate people about the impact of agriculture here in the state.” Agriculture is a $51.5 billion industry in Wisconsin, with nearly half …

Audio, BASF Plant Science, Charleston-Orwig, Dairy Business, General, Hoard's Dairyman, Podcast, World Dairy Expo