Athletes Named SAMMY Winners

News Editor

Congrats to the 2010 Scholar Athlete Milk Mustache of the Year Award winners! Each winner will receive a $7,500 college scholarship, appear in a special Milk Mustache ad in USA TODAY and attend a special awards weekend in Disney World in June where they’ll get to meet Milk Mustache celebs— NBA All-Star and Denver Nuggets point guard Chauncey Billups and …

Company Announcement, Competition

Hudson Lastest to Wear Milk Mustache

News Editor

Jennifer Hudson is the newest milk mustache wearing celeb. Check out behind the scenes video and photos here. Her ad “The taste of fame” reads: “Center stage, silver screen, joyful new mom. How do I keep this show on the road? Milk. Its wholesome goodness helps make my family strong at every stage. Talk about a powerful performance.” With her …

got milk?, Media

Jordin Sparks Wears Milk Mustache for a Cause

News Editor

Jordin Sparks is the newest milk mustache celebrity – and she’s wearing the famous mustache for a cause! According to the Body By Milk website: “If you want to help make a difference in yourself and the world, you should Drink Milk for a Change. Make your own Milk Mustache ad at and you will be supporting Save the …

Dairy Checkoff, Industry News, Media, Milk

Godfrey Named CEO of MilkPEP

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The board of the Milk Processor Education Program (MilkPEP), funded by U.S. milk processors, has announced the appointment of Vivien Godfrey as chief executive officer of the organization, which manages the award-winning and iconic National Milk Mustache “got milk?” Campaign. Godfrey replaces Kurt Graetzer, who is retiring from MilkPEP after leading the program for the past 14-plus years in its …

Company Announcement, Industry News, Milk, Promotion

Got Milk Creators Offer Healthy Recipes

News Editor

The California Milk Processor Board (CMPB), the creator of GOT MILK?, has joined forces with children’s culinary schools statewide to uncover the delicious possibilities of nutritious foods like milk and vegetables — foods essential for healthy growth and development. The recipes developed by the children’s culinary schools have been outlined exclusively online. The partnerships with Piccolo Chef in Culver City, …

Dairy Checkoff, Media, Nutrition

CART Students Create Winning Got Milk? Campaign

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And the winner is: (see post below): Center for Advanced Research and Technology (CART) in Clovis, Calif.! Congratulations to all of the students who took part in this unique and challenging learning exercise. To effectively market to teens, the CART students said, milk must be presented as exciting, unattainable, even taboo. Using wit and humor as well as day-in-the-life experiences …


Teenagers Create Campaign to Speak to Teenagers

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Here’s a really neat learning experience: students at Amador Valley High School in Pleasanton, Calif., are devising a marketing campaign to promote milk among their peers. Classes at three high schools in California will be spending the next six or seven weeks developing ideas for the “Got milk?” campaign, which is sponsored by the California Milk Processor Board. In a …

Competition, Dairy Checkoff, Education, Industry News

Yearwood Wears Milk Mustache

News Editor

Country music star, Trisha Yearwood is the latest celeb to wear the popular got milk? mustache. The ad premiered on August 5 in several magazines. A graduate of Belmont University in Nashville, Yearwood has performed at the Academy Awards, the Olympics and the Library of Congress. She sang with Luciano Pavarotti, one of world’s most famous vocal performers, in the …

Dairy Checkoff, Industry News, Media, Promotion, World Dairy Expo

New Olympic Got Milk? Ad

News Editor

The got milk? folks unveiled a new print ad in this week’s Sports Illustrated that features ten American athletes that will compete in the upcoming Beijing Summer Olympics. The print ad is all about paying tribute to 10 of America’s Olympic hopefuls. And milk, too, of course. As part of its homage to the Games, “Got Milk?” also will unveil …

Dairy Checkoff, Industry News, Media